Ucwaningo lwemakethe, ngaphandle kokungabaza, elinye lamathuluzi anamandla kakhulu esinawo namuhla. Lokhu kusiza ekunqumeni ukuba nokwenzeka kombono othile webhizinisi. Izifundo zemakethe ziyanconywa ukuthi zenziwe ngaphambi kokwenza noma yiluphi uhlobo lokutshala imali kuyo.
Siphila emphakathini onamathuba amaningi, kodwa futhi onokuncintisana okuningi. Ngalesi sizathu, kubalulekile ukusebenzisa wonke amathuluzi namasu atholakalayo ukuze kuvikelwe amagugu ethu. Yile ndlela esenza ngayo isiqiniseko sokuthi senza ukutshalwa kwezimali kwebhizinisi okuhlakaniphile. Kuhle isifundo somakethe Kuyisihluthulelo sokuthuthukisa noma yiluphi uhlobo lomsebenzi wezomnotho kanye nohwebo, ngendlela ezinzile nethembekile.
Kungani ufundela imakethe?
Ucwaningo lwemakethe ingelinye lamathuluzi angcono kakhulu esinawo njengamanje okwenza izinqumo ezihlakaniphile nezinolwazi. Bakha isici esibalulekile ukwandisa amathuba okuphumelela kwanoma yiluphi uhlobo lwebhizinisi. Ngaphezu kwalokho, futhi kuyisici esibalulekile ukuthuthukisa imikhiqizo esiyithuthukisayo, noma indlela yokuyimaketha.
Ziningi izinzuzo zokwenza ucwaningo oluhle lwemakethe, ngenxa yalesi sizathu, ngezansi Sabelana ngezinye ezivelele kakhulu.
- Izilaleli ezibhekele
Sizokwazi ngokunembe kakhulu ukuthi yiziphi izethameli eziqondiwe zomkhiqizo noma isevisi esifuna ukuyithengisa. Lokhu kudlula indawo yendawo, ibanga lobudala, noma ubulili. Kuleli qophelo lokufunda singakwazi ukwazi izici zomuntu siqu, njengokuthandwa okuthile, indlela yokuphila nokunye okuningi. Ngenxa yalolu lwazi olunamandla, kulula kakhulu ukuthuthukisa imilayezo efinyelela kulezo zithameli, okuhumushela ekuthengisweni okwengeziwe.
KWAZIWA Iyini ingxubevange yokuxhumana ngokuMaketha, isu okufanele ulisebenzise
- Ukuncintisana
Enye yezinzuzo ezithakazelisa kakhulu ukwazi ngokunembe kakhulu yonke into ehlobene nokuncintisana okuqondile nokungaqondile komkhiqizo wethu. Izici ezifana nezithameli eziqondiwe, isimo, imikhiqizo namanani. Lezi izi idatha yokubaluleka okubalulekile ukusungula ngokucace kakhudlwana amanani noma izici ezihlukene.
- Umbono wabathengi
Izifundo zemakethe nazo ziyithuluzi elihle lokuthola ngokunembile umbono wabathengi mayelana nomkhiqizo wethu nemikhiqizo. Ingabe zisibekela isidingo? Bazimisele ukuyikhokha malini? Ingabe banokuxhumana nomkhiqizo? Yiziphi izici ozazisa kakhulu?
- Lahla imikhiqizo noma amaphrojekthi
Kungenye yezindlela ezisebenza kahle kakhulu zokuthuthukisa imibono yebhizinisi esebenza ngempumelelo okungenzeka ukuthi iphumelele.. Eqinisweni, inketho enconywa kakhulu ukulahla noma yiliphi ibhizinisi noma umbono womkhiqizo, ngaphambi kokutshala imali okubalulekile kuwo. Futhi ingelinye lamathuluzi angcono kakhulu wokusungula ibhizinisi elisunguliwe, kanye nokuguqula imikhiqizo, izinsizakalo kanye nemibono, ngenhloso yokwengeza inani elikhulu kumkhiqizo, futhi ngenxa yalokho, ukwanda kokuthengisa.
- Ukutshala okuphephile
Nakuba, lapho uthuthukisa noma yiluphi uhlobo lwebhizinisi, akunakwenzeka ukuqiniseka ngokuphelele ngemiphumela, isifundo esihle semakethe sisivumela ukuba sinciphise kakhulu amathuba okuhluleka, ngoba kunikeza ulwazi olubalulekile maqondana nezithameli eziqondiwe, ukuba nokwenzeka kokuthengisa imikhiqizo, futhi kunikeze nedatha ebalulekile mayelana nezintengo zemikhiqizo noma amasevisi okumele adayiswe.
UKUVULA Ukubaluleka kwesu Lokumaketha Nge-imeyili
Luquketheni ucwaningo lwemakethe?
Ucwaningo lwemakethe luhlose ukwenza ukulandelela okuningiliziwe kokusebenza kwemodeli ethile yebhizinisi, noma emkhiqizweni othile.
Ngezansi sabelana ngalokho abayikho Izakhiwo eziyisisekelo okufanele zicatshangelwe isifundo semakethe esihle ukunikeza idatha efanele evumela ukuthathwa kwezinqumo ezihlakaniphile.
- Isakhiwo semakethe: isifundo esihle semakethe sihlaziya isakhiwo esijwayelekile semakethe, lapho, sicabangela izici ezifana nencazelo yezinhloso, ukusetshenziswa kwemithombo yolwazi, ukwelashwa kwedatha, uhlobo lokuhlaziya, nokucubungula idatha nokuthuthukiswa kombiko wokugcina.
- Izinjongo zokufunda: ukuze kwenziwe ucwaningo ngendlela efanele, kubalulekile ukunquma ngokunembile ukuthi ziyini noma yiziphi izinjongo zocwaningo, into ebalulekile ukuze wazi ukusebenza kanye nenzuzo, kungaba okomkhiqizo noma umkhiqizo othile ofuna ukuwuthuthukisa. Ngendlela efanayo, kuyenzeka futhi kwenziwe ucwaningo ukuze wazi indawo eqondile yenkampani.
- amathuluzi okufunda: Esinye isici esibalulekile siwukunquma ukuthi yimaphi amathuluzi okutadisha ongawasebenzisa ukuze uqoqe ulwazi oludingekayo. Ngokuvamile, izifundo zemakethe zisebenzisa ukubuka okuqondile, izinhlolovo, inhlolokhono ejulile, namaqembu okugxilwe kuwo.
- Incazelo yezethameli eziqondiwe: Futhi kuyindlela ephumelela kakhulu yokuchaza ngokunembile izethameli eziqondiwe, kokubili ngokwezici ze-sociodemographic, kanye nangokuphathelene nezici zomuntu siqu, njengokuzilibazisa, okuthandwayo, izifiso, nokunye.
- Ukuhlaziywa kwesincintisana: Kulolu hlobo locwaningo, ukuhlaziywa okujulile komncintiswano nakho kwenziwa, kokubili okuqondile nokungaqondile. Inhloso eyinhloko yalesi sigaba ukunquma ukuthi izinkampani ezifanayo zisebenza kanjani, ukuthola ukuthi yini ezisebenzela kahle, ukuhlonza izitayela zemakethe futhi, ngokuvamile, ukuthola okhiye bempumelelo noma ukwehluleka kwamabhizinisi ashiwo.
- Iziphetho: ocwaningweni lwemakethe, okuguquguqukayo okubaluleke kakhulu okufanele kucatshangelwe. Ngakho-ke, ezimweni eziningi, kuyatuseka ukwenza ukuhlaziywa kwe-SWOT, lapho ubuthakathaka, amandla, amathuba kanye nezinsongo zomkhiqizo othize kungabhekwa ngokucacile, okuzoba usizo kakhulu ekunqumeni iziphetho zocwaningo.
Ucwaningo lwemakethe, ngaphandle kokungabaza, elinye lamathuluzi angcono kakhulu esinawo njengamanje okwenza ukutshalwa kwezimali okuphephile okunethuba lokuphumelela. Okuncono? Kungenzeka ukwenza lolu hlobo lokufunda uwedwa, nakuba kuyiqiniso elidinga isineke nomzamo; Kungenzeka futhi ukuqasha izinkonzo zenkampani ekhethekile endaweni. Nakuba esimweni sakamuva, izindleko zocwaningo zingahluka kakhulu, kuye ngokuthi ububanzi kanye nawo wonke amathuluzi asetshenziswayo.