Ukubaluleka kwesu lokumaketha nge-imeyili

Ukuthengisa nge-imeyili kuyisu lokumaketha elinabashisekeli abaningi. Ingeyokuqala evelayo, ngaphambi kwamanethiwekhi omphakathi noma amafaneli okuthengisa akamuva. Ukwengeza, iqiniswe ngokusetshenziswa kwesoftware eqondiswe kulo msebenzi, kanye nemininingwane ebanzi nenemininingwane.

Enye yezici ze imeyili marketing ukuthi idinga ama-mailings amaningi. Ngakho-ke, kuyimpoqo ukuba nayo kopisha izifanekiso zokuposa namanye amathuluzi asheshisa lo msebenzi. Khumbula ukuthi ukumaketha nge-imeyili kusebenza kahle phakathi 1% y 3%, ngakho-ke inani elikhulu lama-webmail liyadingeka ukuze kutholwe imiphumela.

Kuyini ukumaketha nge-imeyili?

Kuyinto a I-outbound Marketing Strategy, okuhlukile kokumaketha kwangaphakathi. Ukumaketha kwangaphandle kuyisu elikhulumayo, elifuna ikhasimende elingase libe khona, hhayi elibahehayo. Asikho isibonelo esingcono kulokhu kunokuthengisa nge-imeyili, njengoba kumayelana nokuthumela i-imeyili kulowo ongase abe iklayenti ukuze ayithwebule futhi ayiguqule.

Ukuthengisa nge-imeyili kusetshenziswe kusukela ngo- i-imeyili ngeminyaka yama-90s. Amanye amasu okumaketha aku-inthanethi asevelile, kodwa ukumaketha kwe-imeyili kwakudala kusasebenza. Iyasebenza futhi inemiphumela efakazelwe. Ngakho-ke, ayisasetshenziswa kuphela kodwa iqiniswa ngamathuluzi amasha nezindlela zokuqalisa.

Isebenza kanjani?

Ukuze usebenzise ngempumelelo amasu okuthengisa nge-imeyili, udinga isizindalwazi esinamakhasimende angaba khona, lapho ama-imeyili alabo bantu avela khona. ukuthola lokho database, okubhaliselwe kungasetshenziswa noma idatha yekhasimende iqoqwe emikhiqizweni ehlobene. Ngokulandelayo, kuyadingeka ukuthi le datha egciniwe ihlukaniswe ngendlela efanele ngokuya ngemibandela efana nale: iminyaka, ubulili, ubungcweti, izinga lenhlalakahle yezomnotho, njll.

• El ukumaketha nge-imeyili kusebenza emikhankasweni, okungukuthi, udinga ukuthumela ama-imeyili amaningana hhayi eyodwa kuphela. Eqinisweni, kuthiwa kunezithunywa okungenani ezintathu.
• I-Los ama-imeyili wokumaketha ama-imeyili ahlukahlukene. Ngakho-ke, izifanekiso ziyadingeka ecaleni ngalinye. Ezinye izinhlobo zama-imeyili yilezi ezilandelayo:
  • Ama-imeyili okubhalisa kuwebhusayithi
  • Ama-imeyili wophenyo noma isicelo solwazi
  • Ukuthumela i-imeyili ukunikeza imikhiqizo noma amasevisi
  • Amameyili olwazi, afana nohlobo lokulethwa okulandelanayo kwezihloko ezithakaselwayo kumfundi. Yilokhu abakubiza ngokuthi i-newsletter
  • Imeyili enohlu lwezinzuzo zemikhiqizo noma amasevisi
  • I-imeyili yamaklayenti angasebenzi, ethunyelwa kumakhasimende angakaze axhumane noma asebenzise amasevisi isikhathi eside
• El umamukeli uvula imeyili futhi yenza isenzo esithile: iphendula kukho, ibhalise, icele ulwazi noma inqume ukubuyekeza lokho okunikezwa ngemeyili.

Ekugcineni, kufanele kwenzekeukuguqulwa”. Ithemba kumele libe ikhasimende. Njengoba sesibonisile, leli zinga lokuguqulwa lingu-1% futhi lifika ku-3%. Kubonakala iphesenti eliphansi, kodwa lifinyelela imiphumela emihle ngenani elikhulu lemeyili. Ngakho-ke, esinye sezihluthulelo zokumaketha nge-imeyili ukuba nedathabhesi eqinile.

Ukubaluleka kwesofthiwe eyenzelwe ukumaketha nge-imeyili

Ukuthumela inani elikhulu lama-imeyili kuyinto engakwazi ukuphathwa ngendlela evamile. Sibhekisela emananini amakhulu: Izinkulungwane ezi-5, izinkulungwane eziyi-10, izinkulungwane ezingama-20, izinkulungwane ezingama-50 kanye nama-imeyili angaphezu kwezinkulungwane eziyi-100. Njengoba kulindelekile, lokhu akukwazi ukwenziwa ekhasini elivamile lokuthumela i-webmail. Ukwesekwa kwamapulatifomu akhelwe ikakhulukazi lo msebenzi kuyadingeka. Kumayelana a isofthiwe yokuposa ngobuningi okufanele futhi ihlangabezane nezici ezilandelayo: 

• Kuhle ukuthi ube nomhleli wombhalo oguqulelwe kumafomethi we-webmail. Ngaleyo ndlela, umbhali unombono ogcwele wokuthi i-imeyili izobukeka kanjani. Kuleli qophelo kubalulekile ukuqaphela ukuthi ama-imeyili kufanele abe nokucushwa okubonakalayo okuhle kakhulu.
• Kudingeka ukunikeza i-IP ehlanzekile, engabhekwa njengogaxekile. Futhi, leyo IP ayifani noxhumano lwewebhu.
• Kufanele ixhume kusizindalwazi, iveze imininingwane ngezinhlobo zabathengi. Ukwehlukanisa ekuthumeleni ama-imeyili alolu hlobo kubaluleke kakhulu.
• Isofthiwe kufanele ibonise izibalo: inombolo yama-imeyili athunyelwe, inombolo yama-imeyili avuliwe, izimpendulo, ukusebenzelana, njll.

Kuyacaca ukuthi lolu hlobo lwe isofthiwe iyasiza kakhulu. Empeleni, ikhwalithi yayo yokuqala i-automation. Ukuthumela kungenziwa ngesisekelo esihleliwe, kuyilapho kukhethwa ama-imeyili angaba ngamakhasimende afanelekile. Futhi, kufanele ube nezifanekiso eziningi zezinhlobo ze-webmail ezidingekayo. Ekugcineni, ukwamukelwa kolwazi oluthunyelwe nge-imeyili kuyagadwa. 

Izinzuzo zesofthiwe yokumaketha ye-imeyili

Cabanga ukuthumela amanani amaningi kangaka wamameyili. Kalula nje, i-akhawunti yokuthumela ivaliwe noma ihlukaniswe njengogaxekile. Futhi, kuyingozi ukuthi i-ID yomuntu siqu igcine ivinjelwe amanye amaseva. Futhi, kuwumsebenzi omkhulu wezandla ukwenza leli nani lokuthumela. Kudingeka ukwenza lo msebenzi ngokuzenzakalelayo, okuyizinhlelo ezenzelwe le njongo.

Isofthiwe yokuthengisa nge-imeyili ine- I-ID yakhelwe ukuthunyelwa kweposi ngobuningi. Ngokulandelayo, yenza wonke ama-automation. Akudingekile ukukhetha ama-imeyili lapho umlayezo uthunyelwa khona, kodwa ukucela ukuthi abamukeli abanephrofayela yomuntu siqu yomthengi bakhethwe kusizindalwazi. Ngokulandelayo, izinsuku zokulethwa zihleliwe. Ngokungangabazeki, konke lokhu kuyinzuzo enkulu kulabo okufanele benze lo msebenzi. Umsebenzi wenziwa lula, ngaphezu kokuthola izibalo ezidingekayo ngenxa yesofthiwe efanayo. 

Enye yezinzuzo ezinhle ze ukumaketha nge-imeyili ukuthi kunikeza izibalo okulula ukuzikala. Ungakwazi ukwazi impumelelo yomkhankaso, futhi wenze izinguquko ezidingekayo ngalezi zibalo. Konke lokhu kutholwa ngohlelo olwenzelwe le njongo.

Kubalulekile ukuba namathuluzi afanele okusetshenziswa kwamasu ahlukene we ukumaketha nge-imeyili Kungale ndlela kuphela imiphumela elindelekile itholakala. Ngokulandelayo, kukhona ukuqwashisa okugcwele kwempumelelo noma izithiyo zama-imeyili athunyelwe.