Ungayithola kuphi i-ejensi engcono kakhulu ye-Digital Marketing

thola okungcono kakhulu i-ejensi yokuthengisa yedijithali akuwona umsebenzi olula. Kunokuncintisana okuningi kulo mkhakha futhi, ngaphezu kwalokho, akubona bonke abanolwazi oludingekayo lokusebenzisa amasu amaningi kangaka. izindawo ezibandakanyekayo emhlabeni wokukhangisa nge-inthanethi. Into engcono kakhulu kulokhu ukwazi ukuthi yiziphi izinzuzo ongazithola ngokuthola i-ejensi yokumaketha yedijithali efanelekile yohlobo lwakho lwebhizinisi. 

Ngezansi sithuthukisa uhlu lwezinsizakalo eziyinhloko ezinikezwa ama-ejensi wokumaketha futhi sizonikeza izincomo ezithile. 

Ukuklama nokuthuthukiswa kwamakhasi ewebhu

Ukukhangisa nge-inthanethi kwebhizinisi elithile akulutho uma le nkampani ingenzi njalo dala iwebhusayithi yakho. I-ejensi yokumaketha yedijithali inikeza lezi zinsizakalo.

Ukwakhiwa kwewebhu kuhlanganisa ukuza nakho isayithi eku-inthanethi esebenza njengencwadi yekhava kuzithameli eziqondiwe zenkampani eqasha izinsizakalo ze-ejensi yokukhangisa.

Ukuze wenze lokhu, i- abaklami bewebhu nabahleli basebenzisa amapulatifomu ukuze bakhe ukuhweba nge-elekthronikhi. Kuye ngesimo sekhasi lebhizinisi, le sevisi ingase ihlanganise isakhiwo noma umsebenzi wokuklama ofanelana nomkhiqizo nezeluleko zomunye umuntu noma inhlangano ukuze iphathe ikhasi kamuva.

Futhi, kukhona okuguquguqukayo okungapheli ngokwezidingo zebhizinisi ngalinye. Ukudala iwebhusayithi yesitolo sezicathulo akufani nokudala iwebhusayithi yesikhungo esikhethekile sezokwelapha, isibonelo:

Ukuma kwe-SEO

I-SEO inesibopho sokuthuthukisa i- ukuma kwe-organic kwewebhusayithi. Yiyo enyusa inani labasebenzisi ngokwemvelo ngamakhasimende angempela.

Lena enye yezinsizakalo eziceliwe kakhulu yizinkampani zazo zonke izinhlobo futhi kulolu daba ochwepheshe be Uhlu lokuhlunga athuthukisa amasu aqondene nawe okwenza uphawu lugqame izethameli eziqondiswe kubo, ngokusekelwe ezidingweni zabo ezithile.

Ukufeza lo mgomo kudinga ukuqeqeshwa okuningi kwezobuchwepheshe, ulwazi nokuzinikela. Futhi, njengoba kuwuhlelo olunensayo, imigomo ibekelwe ukuthola imiphumela esikhathini esimaphakathi nesikhathi eside. 

Lelisu alisebenzi kuphela kunjini yokusesha ye-Google, kodwa nakwabanye abanjalo I-Bing, Yahoo!, Youtube ne-Google Play, futhi ihlanganisa nezinye izinjongo ezifana nokuthuthukisa ukufakwa kuhlu kwenkampani ku-Google MyBusiness.

Ingakwazi futhi ukumboza nje ukucwaningwa kwamabhuku ngaphambi kokwenziwa kwephrojekthi noma umsebenzi wokubonisana ukuze abanye bawenze.

Ukukhangisa i-PPC/SEM/Video/Display

ifakiwe lapha konke ukukhangisa ezinjinini zokusesha (ikakhulukazi i-Google ne-Bing/Yahoo!, nakuba ingenziwa futhi nge-Yandex yesiRashiya) futhi ibonise ukukhangisa, okuvame ukukhokhelwa ngokuchofoza ngakunye, okungukuthi, ngokuvakasha ngakunye.

Ukuze wenze lokhu, amapulatifomu afana I-Google Ads, I-Microsoft Advertising kanye nezinkundla ezahlukene zesibili ezifana ne-Oniad, Criteo kanye ne-Amazon Ads.

Ngayinye yalezi ineyayo indlela, imibandela kanye namakhono ahlukahlukene, kodwa ethandwa kakhulu futhi esetshenziswa kabanzi ngokungangabazeki Izikhangiso ze-Google, njengoba zingasetshenziswa ukudala izikhangiso zenjini yokusesha, izikhangiso zokubonisa, izikhangiso ze-Gmail, i-Google Amamephu, i-YouTube nezinye.

Lolu hlobo lwesikhulumi ngokuvamile inikeza imiphumela eshesha kakhulu (ngokungafani ne-SEO noma ukuma kwemvelo), kodwa inemininingwane yokuthi ikhokhisa imali ngokuvakasha ngakunye noma ngokuchofoza.

Umsebenzi we-ejensi, njengalena esikhulume ngayo, uwukumemezela lokhu inzuzo ngokushesha ngangokunokwenzeka futhi ngendlela eqhubekayo ngokuhamba kwesikhathi.

Ukukhangisa kumanethiwekhi omphakathi noma Izikhangiso Zomphakathi

Lezi izikhangiso ku imidiya emikhulu noma izingosi zokuxhumana nabantu. Aziwa kakhulu yi-Facebook noma iqembu le-Meta (elihlanganisa i-Instagram). Izinkundla zokuxhumana ezidume kakhulu zifaka phakathi i-Twitter, i-LinkedIn, i-Snapchat, i-TikTok, ne-Pinterest, engathakazelisa ngokuya ngomugqa wakho webhizinisi, umkhiqizo kanye nezilaleli eziqondiwe.

Uhlelo oluphelele lokumaketha kwedijithali

Kuzo ukuhlaziya ibhizinisi kanye nezimakethe echaza i amasu abalulekile kanye nemisebenzi efanele yedijithali isikhathi esithile kuye ngezinjongo zephrojekthi.

Into engcono kakhulu ongayenza lapho uthola i-ejensi efanele yokumaketha yedijithali yebhizinisi lakho ukuya kuyo ngaphambi kokuqala noma yimuphi umzamo. yokuqasha futhi kufanele ifakwe ohlelweni lwebhizinisi lwanoma iyiphi inkampani entsha noma inhlangano efuna ukuthatha igxathu elidijithali.