Amasu okwenza amakhasimende afunde izincwadi zezindaba zokumaketha nge-imeyili

Ukumaketha nge-imeyili kuhlala kungelinye lamathuluzi okuthengisa abaluleke kakhulu edijithali njengoba abasebenzisi be-imeyili beqhubeka nokukhula nsuku zonke, okwandisa amathuba okuthi le mikhankaso isebenze kahle.

Isici esibaluleke kakhulu sokumaketha nge-imeyili ukwakheka kwencwadi yezindaba.Ngoba umlayezo ozonxenxa umamukeli ukuthi asungule ubudlelwano bebhizinisi nenkampani, yingakho kudingekile ukudala amasu okuthengisa ahlakaniphile futhi axhumene kahle asebenza ngempumelelo ezinhlosweni ezifiselekayo.

Umbiko wephrezentheshini kufanele ube kanjani?

Incwadi yezindaba yokuqala ezotholwa obhalisile ingumlayezo oyisingeniso, engagcini nje ngokukwamukela, kodwa futhi ibeka isisekelo sezindaba ezilandelayo okufanele zivulwe futhi zifundwe.

Okulandelayo yizici okufanele ziqukathe a isibonelo inkampani yokwethula ibhizinisi le-imeyili, ukuze ifaneleke:

• Ukubingelela okufudumele kodwa okuseduze, kuye ngesixha sezimbali, kungaba okusemthethweni noma okuncane.
• Amagama ambalwa okwamukela, enza inkomba ethile kusixazululo osinikezayo ngesidingo sakho.
• Uma unikeze isipho sokubhalisa, into yokuqala okufanele uyenze ngemva kokwamukela ukubeka inkinobho yesenzo ukuze ufinyelele umklomelo noma isipho, noma imiyalelo ukuze ujabulele.
• Incazelo yokuthi ukubhalisa kuzoba kanjaniIsibonelo, ungasho ukuthi uzothola i-imeyili ngesonto, ukuthi kunomncintiswano wanyanga zonke, nanoma yini. Kodwa kubaluleke kakhulu ukuthi obhalisile abe nombono ocacile walokho azokwamukela ukuze angazizwa ekhungathekile futhi avule imilayezo ngesimo esingcono.
• Umlayezo ohehayo wokuthi uhlale ekubhaliseni, lokhu kungaxutshwa nomlayezo wangaphambilini. Kubalulekile ngaphakathi kwamasu okumaketha ukuthi ushiye umfundi eqinisekile ukuthi ulwazi ozomnikeza lona lulungele yena.
• Inkomba yokuthi ungashiya noma nini lapho ufuna, kubalulekile ukuthi obhalisile azi ukuzikhipha ohlwini ngaphandle kokumaka imeyili njengogaxekile.
• Ukuvalelisa okuhle, kuze kube ngokuzayo.

Izincwadi zezindaba kufanele zibe kanjani?

Ukuklama izincwadi zezindaba njengamasu okuthengisa kulula kakhulu ngamathuluzi okuhlela ezifakiwe ku uhlelo lokuposa ngobuningi oyikhethile. Laba bahleli banembile kakhulu futhi baklanyelwe ukuthi noma ubani akwazi ukudala i-newsletter enhle ngaphandle kokuba umklami wezithombe noma okufanayo.

Amabhulethi noma izincwadi zezindaba kumele zihlanganise izici ezithile ukuze zisebenze, ezibalwe ngezansi:

• Umbhalo kufanele ube mfushane futhi ugxilise ulwazi emigqeni embalwa, njengoba kufanele kucatshangelwe ukuthi isikhathi somfundi sibaluleke kakhulu futhi ngokuvamile uyayeka ukufunda uma ecikwa yilokho abatshelwa khona. Umugqa wokuqala yiwona obaluleke kakhulu, wunakekele.
• Okuncane kakhulu, ungagcwalisi iphephandaba ngemininingwane, ihluzo noma ama-animation angafaki inani, okuzophazamisa umfundi kuphela futhi umlayezo ofuna ukuwudlulisa ungase ulahleke.
• Kufanele unikeze okuqukethwe okubalulekile komfundiNgaphezu kwalokho, iningi lencwadi yezindaba, u-90%, kufanele kube ulwazi olufanele lweklayenti. Umsebenzi wakho ukuthola ukuthi yini okudingeka ayifunde, yiluphi ulwazi aludingayo. Uma usumnike lokho akudingayo, ungasho ngokungenamahloni ukuthi ufuna ukumdayisela ini, phambili nangaphandle kokuzenzisa.
• Izithombe, amavidiyo, ukugqwayiza nanoma yimuphi omunye umthombo ofanayo kufanele kube nenjongo, okungukuthi, kufanele kuthobele isu.
• Ukubizelwa esenzweni kubaluleke kakhulu. Ngenxa yezizathu ezimbili. Eyokuqala ukuthi inomthelela ongokwengqondo kumfundi, ngakho-ke into eminyene ingangezwa kubo. Esinye isizathu ukuthi ungakwazi ukukala ukuchofoza futhi wazi ukuthi umkhankaso usebenza kahle yini.
• Ulwazi oluboshwe ngamaketanga lusebenza kahle kakhulu ekutholeni umkhondo nokuheha abafundi. Isibonelo, ungahlukanisa imininingwane ibe izingxenye ezimbalwa futhi unikeze eyodwa masonto onke. Ukwenza lokhu kuphumelele kakhudlwana, ungayibeka esihlokweni: ingxenye 1, ingxenye 2, ingxenye 3, njll.
• Ukuze uthole ukusebenzelana namakhasimende ungafaka imibuzo. Umbuzo owodwa wanele, kodwa qiniseka ukuthi umayelana nokuthile iklayenti elinentshisekelo kukho, lapho lizwa khona umfutho wokuphendula. 
• Inhlolovo iyithuluzi elinamandla kakhulu lokuthola ulwazi kumakhasimende. Ukuze kube nokuzimisela ukuyiphendula, kufanele uyenze ibe mifishane kakhulu, ibe nombuzo owodwa noma emibili, futhi uyibonise enhlokweni. Ukwengeza, kufanele wazise mayelana nesikhathi esilinganisiwe ozosithatha ukuze uphendule inhlolovo.

Amathiphu okugcina amasu amahle wokumaketha

• Into ebaluleke kakhulu ngomkhankaso wokumaketha nge-imeyili ukuthi isizindalwazi sisezingeni futhi sihlukaniswe kahle. Ukuze ube nethuluzi elihle lokuhlukanisa, kufanele ube nomphathi we-imeyili omuhle kakhulu.
• Isipho sokubhalisa sibaluleke kakhulu, kufanele kube yinto ebalulekile, okuqukethwe okubalulekile okuthakasela ikhasimende. Futhi, kwenze kube into umuntu ongase abe iklayenti kuphela onentshisekelo kuyo. Isibonelo, uma uthengisa izikulufu, unganikeza umhlahlandlela wokuzikhetha ngokuya ngokusetshenziswa; uma kunjalo, noma ubani onesithakazelo kulwazi olunjalo, kungenxa yokuthi kufanele asebenzise izikulufu, njengombazi.
• Kufanele uqaphele amazinga okuvula nazo zonke izibalo zomkhankaso futhi usebenzise lolo lwazi ukuthuthukisa ukusebenza kahle kwalo. Isibonelo, uma ngokuzumayo unokuvula okuningi, bona ukuthi ibithini ibinzana esikhangisweni, kungenzeka ukuthi usebenzise okuthile ongakuphinda futhi ugcine lelo zinga lokuguqulwa.
• Sebenzisa amathuluzi okwenza kube ngokwakho ukuze ukhiqize ukubandakanya, imilayezo yezinsuku zokuzalwa nezinye izinsuku ezibalulekile, yamukelwe kahle kakhulu. Enye indlela yokwenza i-imeyili ibe ngeyakho iwukubalula ukuthenga kwangaphambilini ukunikeza imikhiqizo efanayo, lokhu kuvamile ekuthengisweni kwemikhiqizo yabathengi abaningi, kodwa ngesu elihle ingasetshenziswa cishe kunoma iyiphi insimu.

Ngalawa maqhinga wokumaketha, ungathuthukisa ukusebenza komkhankaso wakho wokumaketha we-imeyili futhi ufinyelele izinjongo zakho.