Amathrendi ezinkundleni zokuxhumana aphumelele ngo-2022, izindaba zika-2023
Eminyakeni yamuva, i- amanethiwekhi omphakathi baye efomini ingxenye ebaluleke kakhulu yokuphila kwethu nsuku zonke, kokubili emphakathini nangasese. Kusukela funa umsebenzinoma kuze kuvale ucingo izithombe zeholide noma wenze eyodwa umkhankaso wesikhangiso sebhizinisi lakho, Izinkundla zokuxhumana zibonakala zinendawo yayo yonke into.
Noma ngabe iyiphi inhloso yakho yokufeza, kusukela kwabamsulwa ukuzijabulisa kuze kusetshenziswe okunye futhi amasu kanye nezinkampani Kuyacaca ukuthi sonke sichitha isikhathi esiningi osukwini lwethu sibheka izindaba zakamuva noma izindaba mayelana namaphrofayili esiwalandelayo.
Nokho, kakhulu ukuxhumana okunamasu nokumaketha, sonke sithanda ukwazi ukuthi yiziphi izitayela eziphumelelayo ezinkundleni zokuxhumana, ukuze sikwazi zisebenzise kumaphrofayili ethu futhi uzuze kulezi zimo phakathi komphakathi. Ngakho, namuhla besifuna ukukhuluma ngalesi sihloko na I-Ejensi Yokulayisha, eyodwa i-ejensi yokumaketha yedijithali edumile eMexico futhi lokho kunokuphatha amanethiwekhi omphakathi njengenye yezinsizakalo zakho ezifunwa kakhulu.
Ikusasa lamanethiwekhi omphakathi kanye nezinguquko zethrendi
Ngakho, kanye nethimba lakhe lochwepheshe, besifuna ukuhlaziya Iziphi izindlela ezisetshenziswe kakhulu kulo nyaka ka-2022 kuzo zonke izinhlobo zokuxhumana nabantu, kanye nokuzama ukulindela kuzoba yini ukuthambekela okulindeleke ukuthi uphumelele ku ngonyaka ozayo 2023.
reels, amavidiyo amafushane kanye nefa le-TikTok
TikTok iyinethiwekhi yokuxhumana nabantu ebone abasebenzisi bayo beqala ukukhula kakhulu ngenxa ye Ukuvalwa thaqa kwezwe okubangelwa ubhubhane ngo-2020. Kusukela lapha, inethiwekhi yokuxhumana nabantu wephule zonke izinhlobo zamarekhodi kuze kube ifika, kulo nyaka 2022, at idlule isigidigidi sabasebenzisi. Le nkundla yokuxhumana, kanye nefa layo lamavidiyo amafushane, ibonise ukuthi ukufometha kwayo kungasetshenziswa kwezinye izinkundla zokuxhumana, kubangele okwangempela. izinguquko ezinkulu ezinkundleni zokuxhumana njenge-Instagram; Kule nkundla, ngonyaka odlule kube nomkhuba ocacile wokushintsha izithombe zakudala lapho i-Instagram yaqashelwa uhlobo olusha lwezithombe. okuqukethwe okusekelwe kumavidiyo amafushane nemibhalo engezansi.
I-Influencer Marketing: Ukuvuthwa kanye Nokulawulwa
Noma ngabe kushukumisa ukuthengisa Bekubonakala sengathi kunesikhwama esixubile eminyakeni eyandulela ubhubhane, iqiniso wukuthi kulo nyaka ka-2022 kubonakala sengathi lo mhlaba usuqedile ukuvuthwa. Kuphi ngaphambili, inani labalandeli kuphela lalinqoba futhi okuthandwayo nanoma yini bekufanele ukunikeza ngeso lengqondo izinkampani ezithile, zombili izinhlobo kanye nabagqugquzeli ngokwabo bazi ukuthi bangakuguqula kanjani lokhu ngonyaka odlule. A ukulawulwa komthetho okukhulu, imikhiqizo efuna amaphrofayli ukuthi ngempela yabelana ngamavelu akho afanayo kanye nabanamandla abaziyo nikeza amandla akho lwekucocisana ngale kwezinombolo kuholele emikhankasweni eminingi enegciwane kanye nemiphumela engcono.
Umsindo unqoba izindlebe zethu ngamaphodikasti
Enye yezindlela esizigunyazile kulo nyaka wezi-2022 kube yileyo podcast. Lezi amafomethi omsindo, ezishiya zonke izinto ezibonakalayo esizijwayele, kube ukuzibophezela kwangempela okuqukethwe kwangempela nekhwalithi. Kuyacaca ukuthi ama-podcasts azohlala lapha nokuthi, ngonyaka olandelayo ka-2023, azoqhubeka nokuba umkhuba okhuphukayo.
Izithameli ziba ngumdali wokuqukethwe
Ekugcineni, ukuthambekela kokugcina okuhle okudale izethulo kulo nyaka ka-2022 kube iqiniso elaziwa ngokuthi Okuqukethwe Kwenziwe Umsebenzisi. Lolu hlobo lokuqukethwe, lapho izinkampani kanye namaphrofayili amanethiwekhi omphakathi yabelana ngokuqukethwe okudalwe izethameli zakho Sekuthathe indawo enkulu ukuzihlanganisa njengenye yezindlela zokuxhumana zedijithali ezisebenza kahle kakhulu ezixhumene kangcono nezilaleli eziqondiwe. Lokhu, ngaphandle kokungabaza, kuzoba okunye kokuthambekela lokho hlala ngo-2023.
Izindaba namathrendi ngo-2023
Kolandelayo ngonyaka we-2023 Sizoba ne- uchungechunge olusha lwethrendi ezofika futhi ifakwe phakathi kwabasebenzisi be ukuphathwa kwenethiwekhi yezenhlalakahle, ngaphezu kokuqhubeka nezinye zalezo ezithuthukiswe kulo nyaka ka-2022, njengendaba yama-podcasts noma Okuqukethwe Kwenziwe Umsebenzisi.
Sibheja ngemvelo
Okunye okubhejelwayo kulo nyaka ka-2023 ngu khuthaza ukuba ngokwemvelo. Iqiniso lokuthi amanethiwekhi omphakathi abe yisithombe sombukiso ophelele lapho yonke into isebenza kahle inikeze ithuba isistimu yokuqukethwe yangempela futhi lokho kuxhuma nezilaleli ngenxa yokusondelana kwayo. Lona udaba lwe inethiwekhi entsha yezokuxhumana i-BeReal, lapho abadumile nabangaziwa belwela ukukhombisa impilo yabo yansuku zonke ngaphandle kwezihlungi, okwangempela nokwansuku zonke.
Ukuthengwa kwe-TikTok
Okokugcina, into entsha egqama kakhulu esiyaziyo ngonyaka ozayo ka-2023 kuzoba ukufakwa kwe isigaba sokuthenga ngaphakathi kohlelo lokusebenza lwe-TikTok, lapho izinhlobo zingakwazi khona khombisa futhi udayise imikhiqizo ngqo ngokusebenzisa yesikhulumi.