Amasu okuthengisa okuqukethwe ongawasebenzisa ukuze uthuthukise ukuma kwakho kwe-SEO
Emhlabeni wedijithali ogqamile njengalona esiphila kuwo, ziyanda izinkampani namaphrojekthi afuna ukuzibeka ngaphakathi kwezinjini zokusesha ngendlela ephilayo ukuze anikeze abasebenzisi imibono emisha nehlukile. Kulokhu, kusobala ukuthi kuphinde kwaba nokukhuphuka okukhulu kwenani lezinkampani ezifuna ukutshala ingxenye ethile yenzuzo yazo ekwakheni umugqa wamasu ozivumela ukuthi zizazise futhi, ngaphezu kwakho konke, zandise ukuthandwa kwazo futhi. gqama phakathi komncintiswano. , njengokumaketha okuqukethwe.
Phakathi kwamasu ahlukene okumaketha okudijithali angasetshenziswa ukuze kuzuzwe lezi zinhloso, ukubeka indawo ngokwakhiwa kokuqukethwe kuyagqama, kungaba ngefomethi yombhalo noma ngefomethi ye-audiovisual. Ukuthengisa okuqukethwe kukhombise kakhulu ukusebenza kahle kwakho ekuthuthukiseni ukuma kwe-SEO, ngaphezu kokuba ithuluzi elilula nelilula ukulisebenzisa.
Kungakhathaliseki ukuthi kungenzeka, kulesi sihloko sizohlola ukuthi yini ngempela ukumaketha okuqukethwe, yiziphi izindlela ezingasetshenziswa kukho, yiziphi iziteshi zokusabalalisa ezithakazelisa kakhulu noma yini edingekayo ukuze uqale ukudala isu lokuqukethwe kusukela ekuqaleni.
Kuyini ukumaketha okuqukethwe?
Ukumaketha okuqukethwe kungenye yezindlela eziningi zokumaketha zedijithali ezingasetshenziswa ukukhuthaza ukuma okuhle kwemvelo ezinjinini zokusesha. Ngokwenza nokusatshalaliswa kokuqukethwe okubalulekile, okufanelekile nokuwusizo kubasebenzisi, izinkampani zinethuluzi elinamandla lokuheha, ukugcina nokusebenzelana nezithameli eziqondiswe kubo.
Ngenxa yalesi sizathu, ukusebenzisa ukumaketha kokuqukethwe akuphathelene nokudala okuqukethwe ngaphandle komugqa wesu: ibhizinisi ngalinye kufanele lazi amagama alo angukhiye nezinjongo zalo zebhizinisi futhi lisebenzise ukudala okuqukethwe ukuze lidale umthombo wolwazi lwekhwalithi. Lokhu okuqukethwe kufanele kuhloselwe ukuphendula izidingo nemibuzo yabasebenzisi, kubhekele izidingo zabo kanye nokubakhiqizela inani elengeziwe.
Iziteshi zokusabalalisa okuqukethwe kwamasu
Ngaphakathi kokwakhiwa kokuqukethwe kokumaketha kwedijithali, inkampani ngayinye ingakwazi ukufunda futhi inqume phakathi kwamashaneli amaningana okusabalalisa amasu, kuye ngokuthi ifuna ukukuphi nendawo kanye nokuthanda izethameli eziqondiwe. Kulokhu, sikhethe izibonelo ezithile, kodwa amanye amafomethi amaningi okudala angasetshenziswa avumelana ngempela futhi anikeze okwangempela kumodeli yebhizinisi ngayinye.
imeyili Marketing
Ukumaketha nge-imeyili kuyithuluzi elinamandla lokudala nokusabalalisa okuqukethwe komkhiqizo kubabukeli ngendlela eqondile neqondene nawe. Ungathumela izincwadi zezindaba, wenze amaphromoshini akhethekile noma uvule ukuthengisa kwangaphambili noma ukuthengisa okuyimfihlo, konke ngokuqukethwe ku-imeyili. Lesi siteshi, ngaphezu kokukuvumela ukuthi uhlale usondelene nezithameli eziqondiwe futhi wandise ithrafikhi kuwebhusayithi, naso siyathakazelisa ngoba sinikeza idatha enembile nezibalo zokuqapha isu. Ngaphezu kwalokho, namuhla, ngamapulatifomu afana I-Mailrelay, ithuluzi lokumaketha le-imeyili elithembekile futhi eline-akhawunti enkulu yamahhala emakethe, wonke umuntu angaphatha okuqukethwe kwakhe ngokumaketha nge-imeyili ngendlela elula nebanzi.
Ibhulogi Yebhizinisi
Ibhulogi yebhizinisi ingesinye seziteshi ezibaluleke kakhulu zokudala okuqukethwe okuhloselwe ukubeka i-SEO. Leli yisu elisetshenziswa kakhulu yizo zonke izinhlobo zezinkampani, ezivumela ukuthi zishicilele ama-athikili, izindaba, okokufundisa noma ulwazi olufanele lwabathengi njalo. Ibhulogi elakheke kahle elivuselelwa njalo linesinqumo esiphelele sokuzuza ukuma okuhle kwe-SEO kanye nokusungula ubudlelwano bokwethembana nezithameli eziqondiwe.
Amanethiwekhi omphakathi
Ekugcineni, isiteshi sokugcina esisetshenziswa kakhulu ukusebenzisa ukumaketha kokuqukethwe amanethiwekhi omphakathi. Kungakhathaliseki ukuthi ku-Instagram, Facebook, YouTube noma i-Linkedin, izinkundla zokuxhumana zibalulekile ukushicilela nokwandisa ukufinyelela kokuqukethwe kwezinkampani. Ngaphezu kwalokho, bahlinzeka ngendlela yokudala eyengeziwe lapho okuqukethwe kudlula ukubhala futhi kukuvumela ukuthi udlale ngamafomethi alalelwayo, ama-infographics, ama-podcasts namanye amafomula amaningi angashintshwa ngokuphelele kumodeli yebhizinisi ngayinye.
Indlela yokudala isu lakho kusuka ekuqaleni
Okokugcina, ukuze uqale ukusebenza ngomugqa wamasu wokuma osuselwe ekukhangiseni okuqukethwe, kubalulekile ukulandela uchungechunge lwezinyathelo ezizoba nesinqumo ekuthuthukiseni umkhankaso ngempumelelo. Okokuqala, into ebaluleke kakhulu ukuchaza izinhloso ezilandelwa ngobuningi nangendlela ebambekayo kakhulu. Uma leli phuzu selinqunyiwe, kuzodingeka ukuthi kuphenywe izethameli zomkhiqizo ukuze kuchazwe izethameli eziqondiwe ezizothinta ukumakethwa kokuqukethwe.
Ngaphezu kwalokho, kuyadingeka futhi ukwenza ukuhlaziya okuphelele okungaholela emazwini abalulekile ebhizinisi, ukuthi yikuphi okuqukethwe okungathakazelisa izethameli, kanye nokwenza ikhalenda lokuqukethwe, lapho izihloko zihlaziywa khona kanye nesikhathi okuqukethwe kubekiwe.okuzoshicilelwa. Okokugcina, isinyathelo sokugcina sokudala umkhankaso omuhle wokumaketha okuqukethwe ukuze kuthuthukiswe ukuma kwe-SEO ukukhuthaza okuqukethwe ngokwako ukuze kwandiswe ukufinyelela.