Ungazisebenzisa Kanjani Izixhumanisi Zewebhu Ukuze Uthole I-Organic Traffic: Umhlahlandlela
Wake wazibuza ukuthi ungakhuphula kanjani ithrafikhi kuwebhusayithi yakho ngaphandle kokutshala izizumbulu zemali ekukhangiseni? Izixhumanisi zewebhu, ezaziwa nangokuthi izixhumanisi, zingelinye lamathuluzi anamandla kakhulu wokuthola ithrafikhi yezinto eziphilayo.
Kulesi sihloko, sizokufundisa ukuthi ungasebenzisa kanjani izixhumanisi ngempumelelo ukuze uhehe izivakashi futhi uthuthukise ukubonakala kwesayithi lakho ezinjinini zokusesha. Zitholele izimfihlo zezixhumanisi ze-SEO ezisekhasini nezingaphandle kwekhasi ukuze ukhuphule ukukhula kwewebhusayithi yakho!
Izixhumanisi Zewebhu: Ukhiye Wokuthuthukisa Ukuma Kwakho
Ukuze uqonde ukuthi izixhumanisi zewebhu zingazuzisa kanjani isayithi lakho, kubalulekile ukwazi umqondo ongemuva kwazo. Izixhumanisi ziyizixhumanisi eziqondisa abasebenzisi ukusuka kwelinye ikhasi lewebhu ukuya kwelinye..
Uma iwebhusayithi efanelekile ixhuma ekhasini lakho, izinjini zokusesha zihumusha lesi senzo njengevoti lokuzethemba nokuhambisana. Uma izixhumanisi zekhwalithi eningi ezikhomba isayithi lakho, izinga lakho emiphumeleni yosesho lizoba ngcono.
Izinhlobo Zezixhumanisi Nokubaluleka Kwazo
Izixhumanisi, eyaziwa nangokuthi izixhumanisi, dlala indima ebalulekile emhlabeni we-SEO (Search Engine Optimization). Zibalulekile ukuze khulisa ukubonakala kwewebhusayithi yakho ezinjinini zokusesha futhi uthuthukise indawo yakho. Ake sihlole izinhlobo ezahlukene zezixhumanisi nokubaluleka kwazo kumasu we-SEO.
Izixhumanisi zangaphakathi yilezo ezixhuma amakhasi ahlukene ngaphakathi kwewebhusayithi efanayo. Lezi zixhumanisi zivumela abasebenzisi ukuthi basuke kalula ekhasini elilodwa baye kwelinye futhi basize izinjini zokusesha ziqonde ukwakheka nokuhlelwa kokuqukethwe.
Uma usebenzisa izixhumanisi zangaphakathi, kubalulekile ukusebenzisa umbhalo wehange ofanele ochaza ngokucacile okuqukethwe kwekhasi elixhunyiwe. Lokhu kuzothuthukisa ulwazi lomsebenzisi futhi kwenze kube lula ukuthi izinjini zokusesha zikhombe isayithi lakho.
2. Izixhumanisi Zangaphandle: Ukuxhuma Namanye Amawebhusayithi
Izixhumanisi zangaphandle, ezaziwa nangokuthi ama-backlink, yilezo eziphuma kwamanye amawebhusayithi futhi zikhomba eyakho. Lezi zixhumanisi zibalulekile ku-SEO, njengoba izinjini zokusesha zibheka isixhumanisi esivela kuwebhusayithi yangaphandle njengevoti lokuzethemba nokuhambisana nokuqukethwe kwakho.
Nokho, akuzona zonke izixhumanisi zangaphandle ezidalwe zilingana; Izinga nokuhlobana kwesayithi elixhumene nawe yizici ezibalulekile. Ukuthola izixhumanisi kumawebhusayithi agunyaziwe nabalulekile embonini yakho kungathuthukisa kakhulu izinga lakho emiphumeleni yosesho.
3. Izixhumanisi ze-Dofollow ne-Nofollow: Ithonya ku-SEO
Izixhumanisi ze-Dofollow ne-Nofollow ziyizibaluli ezimbili ezisetshenziselwa ukutshela izinjini zokusesha ukuthi zisilandela kanjani isixhumanisi. Isixhumanisi se-Dofollow sivumela izinjini zokusesha ukuthi zilandele isixhumanisi futhi zidlulisele igunya nokuhlobana ukusuka kwelinye ikhasi kuye kwelinye.
Ngakolunye uhlangothi, isixhumanisi se-Nofollow sitshela izinjini zokusesha ukuthi akufanele zilandele isixhumanisi nokuthi akukho gunya elidluliswayo. Izixhumanisi ze-Nofollow zivame ukusetshenziswa kumazwana ebhulogi, izinkundla, nezixhumanisi ezixhasiwe, futhi nakuba zingawadluliseli igunya, zisengakwazi. khiqiza ithrafikhi nokubonakala kwewebhusayithi yakho.
4. Izixhumanisi Zokuqukethwe kanye Nezixhumanisi Ze-Anchor
Izixhumanisi zokuqukethwe yilezo ezitholakala ngaphakathi kokuqukethwe kwekhasi futhi zihlobene nesihloko esithile noma igama elingukhiye. Lezi zixhumanisi zaziswa kakhulu izinjini zokusesha njengoba zinikeza ulwazi olwengeziwe nolufanele kubasebenzisi.
Ngakolunye uhlangothi, izixhumanisi ze-anchor yilezo ezisebenzisa igama elithile noma ibinzana njengombhalo wesixhumanisi. Kubalulekile ukusebenzisa izixhumanisi ezifanele nezichazayo ukuze uthuthukise ulwazi lomsebenzisi nokusiza izinjini zokusesha ziqonde okuqukethwe okuxhunyiwe.
Izinzuzo ze-Organic Traffic kanye nomthelela wayo kuwebhusayithi yakho noma ibhizinisi
I-Organic traffic eyenziwe ngezixhumanisi zewebhu ibaluleke kakhulu kuwebhusayithi noma ibhizinisi lakho. Ngokungafani nethrafikhi ekhokhelwayo, ithrafikhi ye-organic iyasimama futhi ihlala isikhathi eside ngokuhamba kwesikhathi. Ukwengeza, ngokwenza izivakashi zibe nentshisekelo kokuqukethwe kwakho, ukhulisa amathuba okukhiqiza abaphambili nokuguqulwa.
Khulisa Ukugcinwa Kwabasebenzisi: Ukwanelisa Usesho Lwakho Lolwazi
Okuhamba phambili kwethu wukuqinisekisa ukuthi uthola ulwazi oludingayo. Ngakho-ke, lapha sethula uchungechunge lwamathiphu asebenzayo okusebenzisa izixhumanisi zewebhu futhi uthuthukise ithrafikhi yakho yezinto eziphilayo:
Dala Ikhwalithi Nokuqukethwe Okubalulekile
Ukunikeza ikhwalithi nokuqukethwe okufanele kuyisisekelo sokuheha izixhumanisi ezivela kwamanye amakhasi ewebhu. Khiqiza izithameli zakho okuqukethwe okuyingqayizivele, okufundisayo nokuwusizo.
Cwaninga futhi Thola Amathuba Okuxhumana kuwebhu
Yenza ucwaningo ukuze uthole amawebhusayithi ahlobene nemboni yakho anamathuba okuhlanganyela futhi azuze izixhumanisi zekhwalithi.
Sebenzisa Amagama angukhiye Abalulekile Kuzixhumanisi Zakho kuwebhu
Qiniseka ukuthi ufaka amagama angukhiye abalulekile kuzixhumanisi zakho, kokubili kuhange nasencazelweni. Lokhu kuzosiza izinjini zokusesha ziqonde itimu yesayithi lakho.
Yakha Ubudlelwano Nabanye Abadali Bokuqukethwe
Yakha ubudlelwano nabanye abadali bokuqukethwe futhi uhlanganyele kumaphrojekthi azuzisa izinhlangothi zombili, okuhlanganisa izixhumanisi eziya kumasayithi abo futhi okuphambene nalokho.