10 Imibuzo Ebalulekile Okufanele Uyibuze Ngaphambi Kokuqasha I-Ejensi Yokuklama Iwebhu

Esikhathini samanje sedijithali, ukuba newebhusayithi engakhangi nje kuphela kodwa futhi esebenza kahle futhi ephumelelayo kubalulekile empumelelweni yanoma yiliphi ibhizinisi. Kodwa-ke, ukukhetha i-ejensi efanelekile yokuklama iwebhu ukuze udale le mpahla ebalulekile yedijithali kungaba umsebenzi onzima. Yingakho sicele usizo ku- Madmin, i-ejensi I-Web Design ku-Cambrils ukuze usisize sixazulule lo mbuzo. Ngezinketho eziningi ezitholakalayo,

Ungaqinisekisa kanjani ukuthi wenza isinqumo esifanele sebhizinisi lakho?

Okubalulekile wukubuza imibuzo efanele ngaphambi kokuthi uzibophezele. Ngokumba izici ezithile zesevisi, ulwazi, nendlela ye-ejensi, ungathola umbono ocacile wokuthi ihlomele noma cha ukuhlangabezana nezidingo nemigomo ehlukile yephrojekthi yakho. Kusukela ekuqondeni ulwazi lwabo embonini yakho kuya ekufundeni mayelana nenqubo yabo yokuklama neyokuthuthukiswa, umbuzo ngamunye ukusondeza ekuhlanganyeleni okungagcini nje ngokufinyelela okulindele kodwa okudlulayo.

Kulesi sihloko, sizohlola imibuzo engu-10 ebalulekile okufanele uyibuze ngaphambi kokuqasha i-ejensi yokuklama iwebhu. Le mibuzo izokusiza ukuthi uzulazule enqubweni yokukhetha ngokuzethemba futhi uqinisekise ukuthi utshalomali lwakho kuwebhusayithi yenkampani yakho luqinile, luyasebenza futhi luthela izithelo.

1. Kuyini okuhlangenwe nakho embonini yami?

Uma ufuna i-ejensi yokuklama iwebhu, kubalulekile ukubuza ngolwazi lwabo emkhakheni wakho othize. I-ejensi enerekhodi eliqinisekisiwe embonini yakho ngeke nje iqonde kangcono izidingo nezinselelo zakho eziyingqayizivele, kodwa izophinde ikuhlomele kangcono ukunikeza izixazululo ezenziwe ngokwezifiso ezihambisana nezethameli ozihlosile.

I-ejensi enolwazi emkhakheni wakho ingakunikeza ukuqonda okubalulekile kokuthrendayo kwemakethe kwamanje, okulindelwe ngamakhasimende, nezici zedizayini ezibonakale zisebenza ngempumelelo embonini yakho. Ukwengeza, banganikeza izibonelo eziphathekayo zamaphrojekthi afanayo abasebenze kuwo, okuzokunikeza umbono ocacile wekhono labo lokusingatha izidingo zakho ezithile.

Ungangabazi ukubacela ukuthi babelane ngezifundo noma izinkomba ezivela kumakhasimende wangaphambilini embonini yakho. Lokhu ngeke nje kukunikeze ukuqonda okujulile ngolwazi namakhono abo, kodwa kuzophinde kukunikeze ukuqonda ukuthi kunjani ukusebenza nabo kanye nohlobo lwemiphumela ongayilindela.

2. Bangakukhombisa izibonelo zamaphrojekthi afanayo abawenzile?

Ukubona izibonelo zomsebenzi wangaphambili kubalulekile ekuhloleni amandla nesitayela se-ejensi yokuklama iwebhu. Lo mbuzo ikuvumela ukuthi ungagcini nje ngokubonga ikhwalithi yobuhle bemiklamo yabo, kodwa futhi uqonde ukuthi zibhekana kanjani nezinkinga ezithile nezisombululo kumaphrojekthi angase afane neyakho.

I-ejensi ethembekile nenolwazi izoziqhenya ngokubonisa iphothifoliyo yayo futhi yabelane ngemininingwane mayelana namaphrojekthi adlule. Lapho ubuyekeza lezi zibonelo, qaphela hhayi kuphela ukubonakala okubonakalayo kwamawebhusayithi, kodwa futhi nokusebenza kwawo, ukuzulazula kalula, nokuthi azivumelanisa kanjani namadivaysi ahlukene. Lokhu kuzokunikeza umbono ocacile wokuthi bangazisingatha kanjani izici zobuchwepheshe nezokuklama zephrojekthi yakho.

Ukwengeza, ngokubheka umsebenzi wangaphambilini, ungabuza imibuzo ethile mayelana nezinselelo ababhekane nazo kulawo maphrojekthi nokuthi bazinqoba kanjani. Lokhu kuzokunikeza ukuqonda okujulile ngenqubo yabo yokucabanga kanye namakhono okuxazulula izinkinga, okubalulekile kunoma iyiphi iphrojekthi yokuklama iwebhu.

3. Injani ukwakheka kwakho kwewebhu kanye nenqubo yokuthuthukisa?

Ukuqonda inqubo yokuklama nentuthuko ye-ejensi yewebhu kubalulekile ekuqinisekiseni ukuthi indlela yabo yokwenza izinto ihambisana nalokho okulindele kanye nezidingo zakho. Lo mbuzo ukuvumela ukuthi uthole umbono ocacile wokuthi i-ejensi iyisingatha kanjani iphrojekthi kusukela ekuqanjweni kwayo kuze kuqalwe, nokuthi iyiphi indima ozoyidlala kule nqubo.

I-ejensi enhle kufanele ikwazi ukuchaza ngokucacile izigaba zenqubo yabo, okuhlanganisa ucwaningo lokuqala, ukuhlela, ukuklama, ukuthuthukiswa, ukuhlolwa nokwethulwa. Kubalulekile futhi ukuqonda ukuthi bayisingatha kanjani impendulo nezibuyekezo phakathi nokuthuthukiswa kwewebhusayithi.

Ukubuza ngenqubo yabo kuzokunikeza umbono wezinga labo lenhlangano nokusebenza kahle, nokuthi bazoxhumana kanjani nawe kuyo yonke iphrojekthi. Isibonelo, amanye ama-ejensi athatha indlela yokuhlanganyela kakhudlwana, ehilela iklayenti kuso sonke isinyathelo, kuyilapho amanye angase asebenze ngokuzimela kuze kufike ezigabeni ezithile zokubuyekeza.

Ukwengeza, lo mbuzo uzokusiza ukuthi uqonde uma inqubo yabo ivumelana nezimo futhi ingakwazi ukuzivumelanisa nezinguquko ezingalindelekile noma uma belandela indlela ehleleke kakhulu. Ukwazi lokhu kusenesikhathi kungakusiza ubeke okulindelwe okungokoqobo futhi uhlele ngokuphumelelayo ukusebenzisana.

4. Uzisingatha kanjani izibuyekezo nezinguquko phakathi nephrojekthi?

Ingxenye engenakugwemeka yokwakhiwa kwewebhu kanye nenqubo yokuthuthukisa ukubuyekezwa nokulungiswa. Kubalulekile ukubuza ukuthi i-ejensi iziphatha kanjani lezi zinguquko ukuze uqinisekise ukuthi izidingo zakho zizohlangatshezwa ngempumelelo kuyo yonke iphrojekthi.

I-ejensi enhle kufanele ibe nenqubo ecacile nehlelekile yokusingatha izibuyekezo. Lokhu kufaka phakathi ukuthi zingaki izigaba zezinguquko ezifakiwe kusabelomali sokuqala, ukuthi izicelo ezengeziwe zisingathwa kanjani, nokuthi zingaba namuphi umthelela ohlelweni nezindleko zephrojekthi.

Kubalulekile ukwazi ukuthi i-ejensi ikunikeza yini ukuguquguquka ukuze kuhlangatshezwane nempendulo yakho nokuthi ihlanganisa kanjani imibono yakho ekuthuthukisweni okuqhubekayo kwewebhusayithi. Amanye ama-ejensi angase abe nemikhawulo eqinile enanini lezibuyekezo ezivunyelwe, kuyilapho ezinye zinganikeza ukuguquguquka okwengeziwe. Ukwazi le mininingwane kusengaphambili kuzokusiza ugweme ukumangala noma ukungaqondi kamuva.

Ukwengeza, lo mbuzo ukuvumela ukuthi uhlole ikhono le-ejensi lokuxhumana nokuhlanganyela ngempumelelo. Ukuxhumana okucacile nokuvulekile kubalulekile, ikakhulukazi uma kuziwa ekwenzeni izinguquko ezingathinta kokubili ubuhle nokusebenza kwewebhusayithi.

5. Imaphi amasu we-SEO ozowahlanganisa ekwakhiweni kwewebhusayithi yami?

Ukulungiselelwa kwenjini yokusesha (SEO) kuyisici esibalulekile ekwakhiweni kwewebhusayithi yesimanjemanje. Akwanele ukuba nesayithi elibukeka kahle; Kufanele futhi ithuthukiswe ukuze itholakale kalula ezinjinini zokusesha. Ngakho-ke, kubalulekile ukubuza i-ejensi yokuklama iwebhu mayelana namasu we-SEO abazowahlanganisa kusayithi lakho. Akukhona nje ukuthi kubalulekile ukubuza, kubalulekile futhi bona imiphumela evela kwamanye amaklayenti.

I-ejensi enekhono kufanele ikwazi ukuchaza ukuthi izozihlanganisa kanjani izinqubo ezihamba phambili ze-SEO ekwakhiweni nasekuthuthukisweni kwewebhusayithi yakho. Lokhu kufaka, kodwa akukhawulelwe, ekuthuthukiseni isakhiwo sesayithi, isivinini sokulayisha, ukusebenziseka kweselula, ukulungiselelwa imethadatha, nokudala ikhwalithi, okuqukethwe okufanelekile.

Ukwengeza, kubalulekile ukuthi i-ejensi iqonde izitayela zakamuva nezibuyekezo emhlabeni we-SEO. Lokhu kuqinisekisa ukuthi isayithi lakho alilungiselelwanga kuphela izinjini zokusesha zamanje, kodwa futhi lilungele ukujwayela izinguquko ezizayo kuma-algorithms okusesha.

Ukubuza mayelana nendlela yabo ye-SEO kuzokunikeza umbono ocacile wokuthi babheka ukubonakala ku-inthanethi njengengxenye ebalulekile yempumelelo yewebhusayithi yakho, nokuthi bahlela ukuyifinyelela kanjani. Ngokusho kukaMadmin, i- I-SEO positioning agency eTarragona, ukuklama okuhle kwewebhu kuhambisana ne-SEO eqinile ukuze kuqinisekiswe ukuthi isayithi lakho alibukeki lilihle kuphela, kodwa futhi lifinyelela futhi libandakanye izethameli zakho ezihlosiwe.

6. Uqinisekisa kanjani ukuthi iwebhusayithi iselula futhi inobungani neziphequluli ezahlukene?

Emhlabeni lapho ukusetshenziswa kweselula nezinhlobonhlobo zeziphequluli zewebhu kuyinto evamile, kubalulekile ukuthi iwebhusayithi yakho isebenze ngokugcwele futhi ihehe ngokubonakalayo kuzo zonke izinkundla. Ngakho-ke, kubalulekile ukubuza i-ejensi yokuklama iwebhu ukuthi iqinisekisa kanjani ukuhambisana namadivayisi eselula kanye neziphequluli ezahlukene.

I-ejensi enekhono kufanele ilandele izinqubo zokwakheka kwewebhu eziphendulayo. Lokhu kusho ukuthi ukwakheka kwewebhusayithi yakho kuzozijwayeza ngokuzenzakalela ukuze kunikeze umuzwa ongcono kakhulu ongakhona kumakhalekhukhwini, ithebhulethi namadivayisi edeskithophu. Kufanele bakuchazele ukuthi indlela yabo yokuklama esabelayo ayilungiseleli nje kuphela osayizi abahlukahlukene besikrini, kodwa futhi icabangela ukusebenziseka nokufinyeleleka kudivayisi ngayinye.

Ukwengeza, kubalulekile ukuthi iwebhusayithi ihambisane nezinhlobonhlobo zeziphequluli, kufaka phakathi ezidume kakhulu njenge-Chrome, Firefox, Safari kanye ne-Edge. Buza ukuthi i-ejensi ikwenza kanjani ukuhlola ukuhambisana kwesiphequluli ukuze uqinisekise ukuthi isayithi lisebenza kahle ezindaweni ezahlukene.

Kuyafaneleka futhi ukubuza ukuthi ukuhambisana kwedizayini nokusebenza kuzogcinwa kanjani kuzo zonke lezi zinkundla, nokuthi yimaphi amasu abawasebenzisayo ukuze babuyekeze futhi bagcine iwebhusayithi njengoba kuvela izinguqulo ezintsha zeziphequluli nezinhlelo zokusebenza.

7. Ingabe uyanikezela ngezinsizakalo zokulungisa nokusekela ngemva kokwethulwa?

Uma iwebhusayithi yakho isiku-inthanethi, umsebenzi awugcini lapho. Ukunakekelwa okuqhubekayo nokusekelwa kubalulekile ukuze uqinisekise ukuthi iwebhusayithi yakho iyaqhubeka nokusebenza kahle. Ngakho-ke, kubalulekile ukubuza i-ejensi yokuklama iwebhu ukuthi ingabe ihlinzeka ngezinsizakalo zokunakekelwa nokusekelwa ngemva kokwethulwa.

I-ejensi ethembekile kufanele inikeze ngohlelo olucacile lokulungisa nokusekelwa oluhlanganisa izinto ezifana nezibuyekezo zesofthiwe, ukuphepha, izipele ezivamile, nokulungiswa kwezinkinga zobuchwepheshe. Buza mayelana nemininingwane yalezi zinsizakalo, okuhlanganisa ukuvama kwezibuyekezo kanye nohlobo losekelo olunikezayo (ngokwesibonelo, usekelo lwefoni, i-imeyili, ingxoxo ebukhoma, njll.).

Ukwengeza, kubalulekile ukwazi ukuthi bazisingatha kanjani izibuyekezo ezibalulekile noma izinkinga zokuphepha ezingase ziphakame. Ukusekelwa okuhle kwangemva kokwethulwa kungenza umehluko endleleni iwebhusayithi yakho esabela ngayo ezinseleleni zobuchwepheshe futhi uhlale unolwazi lwakamuva ngamathrendi nobuchwepheshe bakamuva.

Kuyatuseka futhi ukuxoxa ngezindleko ezihambisana nalezi zinsizakalo zokunakekela kanye nokusekela. Amanye ama-ejensi angafaka phakathi isikhathi sokuqala sosekelo kuphakheji yabo ye-web design, kanti abanye bangase banikeze izinhlelo zokulungisa njengesevisi eyengeziwe.

8. Uzokala kanjani impumelelo yewebhusayithi?

Ukunquma impumelelo yewebhusayithi kudlula nje ukuyethula; Kubalulekile ukukala ukusebenza kwabo kanye nempumelelo yabo mayelana nokufeza izinjongo zebhizinisi lakho. Ngakho-ke, kubalulekile ukubuza i-ejensi yokuklama iwebhu ukuthi yiziphi izindlela namamethrikhi abazowasebenzisa ukuze bahlole impumelelo yesayithi lakho.

I-ejensi enekhono kufanele ikwazi ukuchaza ukuthi izokala kanjani izici ezibalulekile ezifana nethrafikhi yewebhu, izinga lokuguqulwa, isikhathi esikusayithi, izinga lokugxuma kanye nokusebenzisana komsebenzisi. Lawa mamethrikhi azokunikeza ulwazi olubalulekile mayelana nokuthi izivakashi zixhumana kanjani nesayithi lakho nalapho ukuthuthukiswa kungenziwa khona.

Ukwengeza, kubalulekile ukuthi i-ejensi isungule izinhloso ezicacile nezilinganisekayo kusukela ekuqaleni. Le migomo ingase ihlanganise ukukhuphula ukuthengiswa kwe-inthanethi, ukuthuthukisa ukuthwebula umkhondo, ukwandisa ithrafikhi yewebhu, noma ukuthuthukisa ukusebenzelana kwabasebenzisi. I-ejensi enhle ngeke igxile kuphela ekwakhiweni nasekuthuthukisweni, kodwa futhi nokuthi lezi zakhi zifaka isandla kanjani empumelelweni yonke yebhizinisi lakho eliku-inthanethi.

Futhi buza ngamathuluzi nesofthiwe abayisebenzisela ukulandelela nokuhlaziya idatha. Amathuluzi afana ne-Google Analytics anganikeza ukuqonda okujulile ekusebenzeni kwewebhusayithi yakho futhi asize ukwenza izinqumo ezinolwazi ngamasu esikhathi esizayo nokuthuthukisa.

9. Ingakanani izindleko zephrojekthi futhi ihlanganisani?

Ukuqonda izindleko eziphelele zephrojekthi yokuklama iwebhu kubalulekile ukuze ugweme ukumangala kwezezimali noma ukungaqondi kahle. Kubalulekile ukubuza i-ejensi yokuklama iwebhu hhayi kuphela ukuthi iphrojekthi izobiza malini, kodwa nokuthi yini efakwe kuleyo ntengo.

I-ejensi esobala nechwepheshile kufanele inikeze imininingwane enemininingwane yezindleko. Lokhu kufaka phakathi imali yokwakhiwa nokuthuthukiswa kwewebhusayithi, kanye nanoma yiziphi izinsiza ezengeziwe ongase uzidinge, njenge-SEO, ukwakhiwa kokuqukethwe, ukuhlanganiswa kwe-ecommerce, ukusekelwa kwangemva kokwethulwa, kanye nokunakekelwa.

Ukwengeza, kubalulekile ukubuza mayelana nezindleko ezengeziwe ezingase ziphakame ngesikhathi sephrojekthi. Lokhu kungase kuhlanganise izinguquko ezingaphandle kwesikophu sokuqala, izindleko zezinsizakalo ezengeziwe ezingafakiwe kusicaphuni sokuqala, noma izinkokhelo zokulungiswa nokuthuthukiswa kwesikhathi esizayo.

Kuyatuseka futhi ukuxoxa ngemibandela yokukhokha. Amanye ama-ejensi angase adinge inkokhelo yokuqala ngaphambi kokuqala umsebenzi, kulandelwe izinkokhelo ezigabeni ezihlukene zephrojekthi, kanti ezinye zingase zinikeze izakhiwo zokukhokha ezihlukene. Ukuqonda le mininingwane kuzokusiza ukuthi uhlele isabelomali sakho ngempumelelo futhi ugweme noma yikuphi ukudideka noma izinkinga zezimali endleleni.

10. Singakanani isikhathi esilinganiselwe sokuqedwa komsebenzi?

Ukwazi umnqamulajuqu olinganiselwe wokuphothulwa kwephrojekthi yokuklama iwebhu kubalulekile ukuze uhlele kahle futhi uqondanise lokho okulindele neqiniso lenqubo yentuthuko. Kubalulekile ukubuza i-ejensi yokuklama iwebhu ukuthi izothatha isikhathi esingakanani ukuqedela iwebhusayithi yakho kusukela ekuqaleni kuze kube yilapho yethulwa.

I-ejensi enolwazi kufanele ikwazi ukukunikeza umugqa wesikhathi onzima onemininingwane yezigaba ezihlukene zephrojekthi, okuhlanganisa ukuklama, ukuthuthukiswa, ukuhlola, kanye nokuqaliswa. Lo mugqa wesikhathi uzokusiza ukuthi uqonde ukuthi zizofinyelelwa nini izinyathelo ezibalulekile nokuthi ungalindela nini ukubona imiphumela ebonakalayo.

Ukwengeza, kubalulekile ukuxoxa ngendlela abasingatha ngayo ukubambezeleka noma izehlakalo ezingalindelekile ezingase zivele ngesikhathi sephrojekthi. Buza mayelana nomnqamulajuqu wabo wokuhlangana kumaphrojekthi wangaphambilini nokuthi baxhumana kanjani futhi baphathe noma yiziphi izinguquko kushejuli.

Kuwukuhlakanipha futhi ukukhuluma ngendima yakho ekuhlangabezaneni nezinsuku zokugcina. Imvamisa, ukuthi iklayenti linikeza ngokushesha kangakanani impendulo, izinto zokwakha, noma ukwenza izinqumo ezibalulekile kungaba nomthelela omkhulu esikhathini sephrojekthi. Ukuqonda ingxenye yakho kule nqubo kuzokusiza ukuthi usebenzisane ngempumelelo ne-ejensi ukuze uhlangabezane nezinsuku zokugcina ezimisiwe.