Uphando lwemarike, ngaphandle kwamathandabuzo, esinye sezona zixhobo zinamandla esinazo namhlanje. Oku kunceda ukumisela ukuba nokwenzeka kombono othile weshishini. Izifundo zemarike ziyacetyiswa ukuba zenziwe phambi kokuba kwenziwe naluphi na uhlobo lotyalo-mali kuyo.
Siphila kuluntu olunamathuba amaninzi, kodwa nokhuphiswano oluninzi. Ngesi sizathu, kubalulekile ukusebenzisa zonke izixhobo kunye nezicwangciso ezikhoyo zokukhusela ilifa lethu. Le yindlela esiqinisekisa ngayo ukuba senza utyalo-mali lweshishini olulumkileyo. Entle isifundo semarike Ingundoqo ekuphuhliseni naluphi na uhlobo lomsebenzi wezoqoqosho kunye nezorhwebo, ngendlela ezinzileyo kunye nokuzithemba.
Kutheni usenza isifundo semarike?
Uphando lwentengiso sesinye sezona zixhobo sinazo ngoku ukuze senze izigqibo ezikrelekrele nezinolwazi ngakumbi. Ziyinkalo ebalulekileyo ukwandisa amathuba okuphumelela kwalo naluphi na uhlobo lweshishini. Ukongeza, ikwangumba osisiseko wokuphucula iimveliso esiziphuhlisayo, okanye indlela yokuzithengisa.
Zininzi izibonelelo zokwenza isifundo esihle semarike, ngenxa yesi sizathu, ngezantsi Sabelana ngezinye zezona zibalaseleyo.
- Abaphulaphuli abajoliswe kuyo
Siya kwazi ngokuchanekileyo ngakumbi ukuba ngabaphi abaphulaphuli ekujoliswe kubo kwimveliso okanye inkonzo esifuna ukuyithengisa. Oku kudlulela ngaphaya kwendawo, uluhlu lobudala, okanye isini. Kweli nqanaba lokufunda singakwazi ukwazi ngakumbi imiba yobuqu, njengokuthanda okuthile, indlela yokuphila kunye nokunye okuninzi. Ngombulelo kolu lwazi lunamandla, kulula kakhulu ukuphuhlisa imiyalezo efikelela kubaphulaphuli, eguqulela kwiintengiso ezininzi.
IYAZIWA Yintoni umxube wonxibelelwano lweNtengiso, isicwangciso omele usisebenzise
- Ukhuphiswano
Olunye uncedo olunomdla kakhulu kukwazi ngokuchanekileyo yonke into enxulumene nokhuphiswano oluthe ngqo kunye nolunye uhlobo lophawu lwethu. Imiba efana nabaphulaphuli ekujoliswe kubo, imeko, iimveliso kunye namaxabiso. Zezi idatha ebalulekileyo ebalulekileyo ukuseka ngokucacileyo amaxabiso okanye iimpawu ezahlukileyo.
- Uluvo lwabathengi
Izifundo zentengiso zikwasisixhobo esihle sokufumana ngokuchanekileyo uluvo lwabathengi malunga nebhrendi kunye neemveliso zethu. Ngaba zigubungela imfuno? Yimalini abazimisele ukuyihlawula? Ngaba banalo unxibelelwano kwi-brand? Zeziphi iimpawu ozixabisa kakhulu?
- Lahla iimveliso okanye iiprojekthi
Yenye yeendlela ezisebenzayo zokuphuhlisa izimvo zoshishino ezisebenzayo ezinokuthi ziphumelele.. Enyanisweni, lukhetho olucetyiswa kakhulu ukulahla naliphi na ishishini okanye umbono wemveliso, ngaphambi kokwenza utyalo-mali olubalulekileyo kuyo. Kwakhona sesinye sezona zixhobo zilungileyo zokuvelisa izinto ezintsha ngaphakathi kweshishini elisekiweyo, kunye nokuguqula iimveliso, iinkonzo kunye neengcinga, ngenjongo yokongeza ixabiso elikhulu kwi-brand, kwaye ngenxa yoko, ukwandisa ukuthengisa.
- Utyalomali olukhuselekileyo
Nangona, xa uphuhlisa naluphi na uhlobo lweshishini, akunakwenzeka ukuba uqiniseke ngokupheleleyo ngeziphumo, isifundo esihle semarike sivumela ukuba sinciphise kakhulu amathuba okusilela, kuba ibonelela. ulwazi oluxabisekileyo ngokubhekiselele kubaphulaphuli ekujoliswe kubo, ukubanakho ukuthengisa iimveliso, kwaye inika idatha ebalulekileyo malunga namaxabiso eemveliso okanye iinkonzo eziza kuthengiswa.
QAPHELA Ukubaluleka kweqhinga leNtengiso ye-imeyile
Ingaba uphando lwemarike luqulathe ntoni?
Uphononongo lwemarike lujolise ekuqhubeni ulandelelo oluneenkcukacha malunga nokusebenza kwemodeli ethile yeshishini, okanye kwimveliso ethile.
Ngezantsi sabelana ngezinto eziyiyo Ulwakhiwo olusisiseko ekufuneka luthathelwe ingqalelo isifundo esihle semarike ukunika idatha efanelekileyo evumela ukuthathwa kwezigqibo ezikrelekrele.
- Ubume bemarike: isifundo esihle semarike sihlalutya isakhiwo esiqhelekileyo semarike, apho, ithatha ingqalelo imiba efana nenkcazo yeenjongo, ukusetyenziswa kwemithombo yolwazi, unyango lwedatha, uhlobo lokuhlalutya, kunye nokucubungula idatha kunye nophuhliso lwengxelo yokugqibela.
- Iinjongo zokufunda: Ukuze kwenziwe uphononongo ngokuchanekileyo, kubalulekile ukumisela ngokuchanekileyo ukuba yintoni okanye zithini iinjongo zophononongo, into ebalulekileyo ukwazi ukusebenza kunye nenzuzo, nokuba yeyophawu okanye imveliso ethile ofuna ukuyiphuhlisa. . Kwangale ndlela inye, kuyenzeka ukuba uqhube isifundo ukwazi eyona ndawo ibekwe kuyo inkampani.
- Izixhobo zokufunda: Omnye umba obalulekileyo kukufumanisa ukuba zeziphi izixhobo zokufunda onokuzisebenzisa ukuqokelela ulwazi oluyimfuneko. Ngokubanzi, izifundo zemarike zisebenzisa ukujonga ngokuthe ngqo, uphando, udliwano-ndlebe olunzulu, kunye namaqela ekugxilwe kuwo.
- Inkcazo yabaphulaphuli ekujoliswe kubo: Ikwayeyona ndlela isebenzayo yokuchaza ngokuchanekileyo abaphulaphuli ekujoliswe kubo, zombini ngokweempawu ze-sociodemographic, kunye nokubhekiselele kwiimpawu zomntu, ezifana nezinto ezithandwayo, izinto ezithandwayo, iminqweno, njalo njalo.
- Uhlalutyo lobuchule: Kolu hlobo lokufunda, uhlalutyo olunzulu lokhuphiswano lwenziwa, ngokuthe ngqo kunye nokungathanga ngqo. Injongo ephambili yeli candelo kukufumanisa ukuba iinkampani ezifanayo zisebenza njani, ukufumanisa oko kusebenza kakuhle kubo, ukuchonga iindlela zemarike kwaye, ngokubanzi, ukufumanisa izitshixo zempumelelo okanye ukungaphumeleli kwamashishini axeliweyo.
- Izigqibo: kuphononongo lwemarike, ezona zinto zibalulekileyo ziguquguqukayo kufuneka zithathelwe ingqalelo. Ngenxa yoko, kwiimeko ezininzi, kuyacetyiswa ukuba kuqhutywe uhlalutyo lwe-SWOT, apho ubuthathaka, amandla, amathuba kunye nezisongelo ze-brand ethile zinokujongwa ngokucacileyo, okuya kuba luncedo kakhulu ukugqiba izigqibo zophando.
Uphando lwemarike, ngaphandle kwamathandabuzo, esinye sezona zixhobo sinazo ngoku ukwenza utyalo-mali olukhuselekileyo kunye nethuba lokuphumelela. Egqibelele? Kuyenzeka ukuba wenze olu hlobo lwesifundo ngokwakho, nangona kuyinyani efuna umonde kunye nomzamo; Kwakhona kunokwenzeka ukuqesha iinkonzo zenkampani ekhethekileyo kwindawo. Nangona kule meko yamva, iindleko zesifundo zinokwahluka kakhulu, kuxhomekeka kububanzi nazo zonke izixhobo ezisetyenzisiweyo kuso.