Iimpawu kwiinethiwekhi zentlalo eziphumeleleyo ngo-2022, iindaba zika-2023
Kwiminyaka yakutshanje, i nomphakathi baye kwifomu inxalenye ebaluleke kakhulu yobomi bethu yonke imihla, kokubini kuluntu nabucala. Ukusukela oko khangela umsebenziokanye de uxhome imifanekiso yeholide okanye wenze enye iphulo lentengiso yeshishini lakho, Iintanethi zoluntu zibonakala zinendawo yayo yonke into.
Nokuba yintoni na injongo yakho ukuyiphumeza, kwabamsulwa Intengiso kude kusetyenziswe enye qhinga kunye nequmrhu Kucacile ukuba sonke sichitha ixesha elininzi kumhla wethu sibonisa iindaba zamva nje okanye iindaba malunga neeprofayili esizilandelayo.
Nangona kunjalo, kwiimeko ezininzi unxibelelwano olucwangcisiweyo kunye nokuthengisa, sonke sithanda ukwazi ukuba zeziphi iindlela eziphumelelayo kwiintanethi zentlalo, ukukwazi zisebenzise kwiiprofayile zethu kwaye bazuze kule mikhwa phakathi koluntu. Ke, namhlanje besifuna ukuthetha ngesi sihloko kunye I-Arhente yokuLayisha, enye Iarhente yokuthengisa yedijithali eyaziwayo eMexico kwaye inolawulo lweenethiwekhi zentlalo njengenye yeenkonzo zayo ezifunwa kakhulu.
Ngaloo ndlela, kunye neqela lakhe leengcali, sifuna ukuhlalutya Zeziphi iindlela eziye zasetyenziswa kakhulu kulo nyaka ka-2022 kuzo zonke iintlobo zenethiwekhi yoluntu, kunye nokuzama ukuqikelela izakuba yintoni imikhwa ekulindeleke ukuba iphumelele kwi Kunyaka ozayo ka-2023.
namacwecwe, iividiyo ezimfutshane kunye nelifa leTikTok
TikTok yinethiwekhi yoluntu ebone abasebenzisi bayo beqala ukukhula ngokukhawuleza ngenxa ye ukuvalelwa okubangelwa ngubhubhane ngo-2020. Ukusuka apha, inethiwekhi yoluntu wophule zonke iintlobo zeerekhodi de ifike, kulo nyaka ka-2022, e ngaphaya kwebhiliyoni yabasebenzisi. Le nethiwekhi yoluntu, kunye nelifa layo leevidiyo ezimfutshane, ibonise ukuba ifomathi yayo ingasetyenziswa kwezinye iinethiwekhi zentlalo, ezibangela ngokwenene. utshintsho olukhulu kwiinethiwekhi zentlalo ezifana ne-Instagram; Kweli qonga, kulo nyaka uphelileyo kuye kwakho umkhwa ocacileyo wokutshintsha iifoto zakudala apho i-Instagram yamkelwa luhlobo olutsha lwe umxholo osekelwe kwiividiyo ezimfutshane kunye nezihlokwana.
IInfluencer Marketing: Ukukhula kunye noLawulo
Nangona abachaphazelayo ukuthengisa Kwakubonakala ngathi kukho ibhegi exutyiweyo kwiminyaka engaphambi kobhubhane, inyani yeyokuba kulo nyaka ka-2022 kubonakala ngathi lo mhlaba ugqibile ukukhula. Apho ngaphambili, kuphela inani labalandeli ukoyisa kunye nezinto ezithandwayo kunye nantoni na ebifanelekile ukunika umbono kwiinkampani ezithile, zombini iibrendi kunye nabaphembeleli ngokwabo bakwazile ukuyijika le nto kulo nyaka uphelileyo. A ummiselo omkhulu wowiso-mthetho, brand ukhangela iinkangeleko ukuba ngokwenene yabelana ngexabiso lakho elifanayo nabaphembeleli abaziyo amandla akho Nxaxheba ngaphaya kwamanani kukhokelele kumaphulo amaninzi entsholongwane kunye neziphumo ezingcono.
Umsindo woyisa iindlebe zethu ngeepodcasts
Enye yeendlela esizivumileyo kulo nyaka ka-2022 ibe yileyo podcast. Ezi iifomati zomsindo, ezishiya zonke izinto ezibonakalayo esiziqhelileyo, ziye zazinikela ngokwenene umxholo wokwenyani kunye nomgangatho. Kuyacaca ukuba iipodcasts zilapha ukuze zihlale kwaye, nakunyaka olandelayo ka-2023, ziya kuqhubeka nokuba yindlela enyukayo.
Abaphulaphuli baba ngumdali womxholo
Okokugqibela, umkhwa wokugqibela omkhulu odale imizekelo kulo nyaka ka-2022 ibe yinto eyaziwa ngokuba Umxholo okwenziwe ngumsebenzisi. Olu hlobo lomxholo, apho iinkampani kunye neeprofayili social networks yabelana ngomxholo owenziwe ngabaphulaphuli bakho Ithathe indawo esembindini ukuzihlanganisa njengeyona ndlela isebenzayo yonxibelelwano lwedijithali enxibelelana kakuhle nabaphulaphuli ekujoliswe kubo. Oku, ngaphandle kwamathandabuzo, kuya kuba ngomnye wemikhwa yokuba hlala ngo-2023.
Iindaba kunye nentsingiselo ngo-2023
Elandelayo nyaka 2023 Siza kuba nefayile ye- entsha trend series eya kufika kwaye ifakwe phakathi kwabasebenzisi be ulawulo lwenethiwekhi social, ukongeza ekuqhubekeni nezinye zezo ziphuhliswe kulo nyaka ka-2022, njengemeko yeepodcasts okanye Umxholo okwenziwe ngumsebenzisi.
Sibheja ngokwendalo
Enye yokubheja kulo nyaka ka-2023 yi khuthaza indalo. Inyani yokuba iinethiwekhi zentlalo ziye zaba ngumfanekiso womboniso ogqibeleleyo apho yonke into isebenza idyllic inike indlela inkqubo yomxholo wokwenyani kwaye oko kunxulumana nabaphulaphuli ngenxa yokusondela kwayo. Le yimeko ye inethiwekhi entsha yoluntu iBeReal, apho abadumileyo nabangaziwa bazama ukubonisa ubomi babo bemihla ngemihla ngaphandle kwezihluzi, okwenyani kunye nemihla ngemihla.
Ivenkile yeTikTok
Okokugqibela, eyona nto intsha imangalisayo esiyaziyo kunyaka ozayo ka-2023 iya kuba kubandakanywa icandelo lokuthenga ngaphakathi kwesicelo seTikTok, apho iibrendi zinako bonisa kwaye uthengise iimveliso ngqo ngeqonga.