Kukosha kweiyo email yekushambadzira zano

Kushambadzira email inzira yekushambadzira ine vakawanda vanofarira. Ndiyo imwe yekutanga kuoneka, pamberi pesocial network kana ichangoburwa yekutengesa funnels. Pamusoro pezvo, yakasimbiswa nekushandiswa kwesoftware yakanangana nebasa iri, pamwe chete neyakakura uye yakadzama dhatabhesi.

Chimwe chezvinhu zvakasarudzika zve tsambambozha Marketing ndechekuti inoda mamail akawanda. Naizvozvo, zvinosungirwa kuva nazvo kopi matemplate ekutumira nemamwe maturusi anomhanyisa basa iri. Ramba uchifunga kuti email kushambadzira kune hunobudirira pakati 1% uye 3%, saka nhamba huru yewebmail inodiwa kuti uwane mhinduro.

Chii chinonzi email kushambadzira?

Ndicho outbound Marketing Strategy, izvo zvakasiyana nekutengesa mukati. Kushambadzira kwekunze izano rinobata, rinotsvaga angangove mutengi, kwete kuvakwezva. Iko hakuna muenzaniso uri nani mune izvi kupfuura email kushambadzira, sezvo iri yekutumira tsamba yewebhu kune angangove mutengi kuti aitore nekuishandura.

Kushambadzira email kwave kushandiswa kubvira email muma90s. Dzimwe nzira dzekutengesa pamhepo dzakabuda, asi iyo yekare email kushambadzira inoramba ichishanda. Inoshanda uye ine mhedzisiro yakaratidza. Naizvozvo, kwete chete ichiri kushandiswa asi inosimbiswa nemidziyo mitsva uye nzira dzekuita.

Rinoshanda sei?

Kuti ubudirire kushandisa nzira dzekutengesa email, unoda dhatabhesi ine vangangove vatengi, uko maemail evanhu ivavo anooneka. kuwana izvozvo database, kunyoreswa kunogona kushandiswa kana data yevatengi inounganidzwa pane zvine hukama zvigadzirwa. Nekudaro, zvinodikanwa kuti dhatabhesi iri rigovaniswa nenzira kwayo zvichienderana nemaitiro akadai se: zera, murume kana mukadzi, hunyanzvi, nhanho yemagariro, nezvimwe.

• El email marketing inoshanda mumishandirapamwe, kureva kuti, unofanirwa kutumira maemail akati wandei uye kwete imwe chete. Kutaura zvazviri, zvinonzi kune vanenge vatatu vanotakura zvinhu.
• ari email ekushambadzira maemail akasiyana. Naizvozvo, matemplate anodiwa kune imwe neimwe kesi. Mamwe marudzi emaemail ndeaya anotevera:
  • Kunyoresa maemail kune webhusaiti
  • Maemail eongororo kana kukumbira ruzivo
  • Kutumira tsamba kupa zvigadzirwa kana masevhisi
  • Iwo mameseji eruzivo, ayo akafanana nerudzi rwekutevedzana kwekutumira misoro yekufarira kumuverengi. Ndiyo yavanodaidza kuti pepanhau
  • Tumira tsamba ine runyorwa rwezvakanakira zvigadzirwa kana masevhisi
  • Imeyili yevatengi vasingashande, inotumirwa kune vatengi vasina kubata kana kushandisa masevhisi kwenguva yakareba
• El mugamuchiri anovhura tsamba uye anoita chimwe chiito: anopindura kwazviri, kunyoresa, kukumbira ruzivo kana kusarudza kuongorora izvo zvinopihwa mutsamba.

Pakupedzisira, zvinofanira kuitikakutendeuka”. Tarisiro inofanira kuva mutengi. Sezvatakaratidza, chiyero chekushandura ichi 1% uye kusvika ku3%. Inoratidzika kunge yakaderera muzana, asi inowana mhedzisiro yakanaka nehuwandu hwakawanda hwetsamba. Naizvozvo, imwe yemakiyi eemail kushambadzira kuve neiyo yakasimba dhatabhesi.

Kukosha kwesoftware yakagadzirirwa kushambadzira email

Kutumira maemail akawanda chinhu chisingagone kubatwa nenzira yakajairika. Isu tinotarisa kune yakawanda mari: 5 zviuru, 10 zviuru, zviuru makumi maviri, zviuru makumi mashanu uye kunyange kupfuura 20 zviuru zveemail. Sezvinotarisirwa, izvi hazvigone kuitwa kubva kune yechinyakare webmail kutumira peji. Kutsigirwa kwemapuratifomu akagadzirirwa kunyanya basa iri kunodiwa. Zviri pamusoro a ruzhinji kutumira software iyo inofanirwa kusanganawo neanotevera maitiro: 

• Izvo zvakanaka kuti uve nemavara edhita akachinjirwa kune webmail mafomati. Nenzira iyo, munyori ane pfungwa izere yekuti iyo email ichataridzika sei. Panguva ino zvakakosha kuziva kuti maemail anofanirwa kuve neakanakisa ekuona gadziriso.
• Izvo zvinodikanwa kupa IP yakachena, iyo isingafungidzirwe spam. Zvakare, iyo IP haina kufanana newebhu yekubatanidza.
• Inofanirwa kubatana nemadhatabhesi, ichiwedzera ruzivo rwemhando dzevatengi. Segmentation mukutumira maemail emhando iyi yakakosha zvikuru.
• Iyo software inofanirwa kuratidza manhamba: nhamba yemaemail akatumirwa, nhamba yemaemail akavhurwa, mhinduro, kudyidzana, nezvimwe.

Zviri pachena kuti rudzi urwu software inobatsira zvikuru. Mukutanga, mhando yayo yekutanga ndeye automation. Kutumira kunogona kuitwa pane yakarongwa, uchisarudza akakodzera angangoita maemail evatengi. Zvakare, iwe unofanirwa kuve neakawanda matemplate emhando dzewebhumail dzinodiwa. Pakupedzisira, kugamuchirwa kweruzivo rwunotumirwa neemail kunotariswa. 

Zvakanakira email yekushambadzira software

Fungidzira kutumira tsamba dzakawanda kudaro. Zviri nyore, iyo yekutumira account yakavharwa kana kuiswa se spam. Zvakare, zvine njodzi kuti iyo ID yemunhu inoguma yarambidzwa nemamwe maseva. Zvakare, ibasa rakakura remanyorero kuita huwandu uhu hwekutumira. Zvinotarisirwa kuita otomatiki basa iri, iro zvirongwa zvakagadzirirwa chinangwa ichi.

Iyo email yekushambadzira software ine a ID yakagadzirirwa kutumira mameseji. Zvakare, inoita zvese otomatiki. Izvo hazvifanirwe kusarudza maemail anotumirwa meseji, asi kubvunza kuti vanogashira vane chaiyo mutengi persona profiles vasarudzwa kubva mudhatabhesi. Zvakare, mazuva ekutumira anorongwa. Pasina mubvunzo, izvi zvese zvinobatsira zvikuru kune avo vanofanirwa kuita basa iri. Iro basa rinorerutswa, pamusoro pekuwana nhamba dzinodiwa nekuda kweiyo software. 

Imwe yemabhenefiti makuru e email marketing ndeyokuti inopa nyore-ku-kuyera nhamba. Iwe unogona kuziva kubudirira kwemushandirapamwe, pamwe nekuita shanduko dzinodiwa nenhamba idzi. Zvose izvi zvinowanikwa nepurogiramu yakagadzirirwa chinangwa ichi.

Zvakakosha kuve nemidziyo yakakodzera yekushandisa nzira dzakasiyana dze email marketing. Nenzira iyi chete mhedzisiro inotarisirwa inowanikwa. Zvakare, pane kuziva kuzere kwekubudirira kana kukanganisa kwemaemail akatumirwa.