Komwe mungapeze bungwe labwino kwambiri la Digital Marketing
Kampani yotsatsa digito ndi yomwe imayang'anira mapulani opangira ndikugwiritsa ntchito njira zotsatsira zomwe zikuyenera kuyang'aniridwa pa intaneti. Ntchito zake masiku ano zakhala zofunika kwambiri kwamakampani amitundu yonse omwe amafunafuna masamba awo apaintaneti kuti aziwoneka bwino, kuchuluka kwa magalimoto ndi malo.
pezani zabwino kwambiri bungwe lazamalonda la digito si ntchito yophweka. Pali mpikisano wambiri m'gululi ndipo, kuwonjezera apo, si onse omwe ali ndi chidziwitso chofunikira chogwiritsa ntchito njira zambiri. madera omwe akukhudzidwa ndi malonda a intaneti. Chinthu chabwino kwambiri pankhaniyi ndikudziwa zomwe mungapeze popeza kampani yoyenera kwambiri yotsatsa malonda pamtundu wanu wabizinesi.
Pansipa timapanga mndandanda wazinthu zazikulu zomwe zimaperekedwa ndi mabungwe ogulitsa ndipo tipereka malingaliro.
Kupanga ndi kukonza masamba
Kutsatsa kwapaintaneti kwa bizinesi inayake sikuli kanthu ngati kampaniyi siyitero pangani tsamba lanu. Kampani yotsatsa digito imapereka ntchito izi.
Kupanga kwa intaneti kumaphatikizapo kubwera ndi tsamba la pa intaneti lomwe limagwira ntchito ngati kalata yoyambira kwa omvera omwe akukhudzidwa ndi kampani yomwe imalemba ntchito zamakampani otsatsa.
Kwa izi, a opanga mawebusayiti ndi opanga mapulogalamu amagwiritsa ntchito nsanja kupanga malonda apakompyuta. Kutengera momwe tsamba labizinesi lilili, ntchito iyi ingaphatikizepo masanjidwe kapena mapangidwe ogwirizana ndi mtundu ndi malangizo kwa munthu wina kapena bungwe kuti liziwongolera tsambalo pambuyo pake.
Komanso, pali zosinthika zopanda malire malinga ndi zosowa za bizinesi iliyonse. Kupanga tsamba la sitolo yogulitsira nsapato sikufanana ndi kupanga tsamba lachipatala chachipatala, mwachitsanzo:
Kuika SEO
SEO ili ndi udindo wotsatsa organic malo awebusayiti. Ndilo lomwe limawonjezera chiwerengero cha ogwiritsa ntchito mwachibadwa ndi makasitomala enieni.
Ichi ndi chimodzi mwa ntchito anapempha kwambiri ndi makampani a mitundu yonse ndipo pankhani imeneyi akatswiri a Mndandanda omwe amapanga njira zodzipangira okha kuti apangitse chizindikiro kuti chiwonekere kwa omvera omwe akufuna, kutengera zosowa zawo.
Kuti akwaniritse cholinga chimenechi pamafunika zambiri luso maphunziro, chidziwitso ndi kudzipereka. Komanso, monga momwe zimakhalira pang'onopang'ono, zolinga zimakhazikitsidwa kuti zipeze zotsatira zapakati ndi nthawi yayitali.
Njirayi sikugwira ntchito kokha ku injini yakusaka ya Google, komanso kwa ena monga Bing, Yahoo!, Youtube ndi Google Play, ndikuphatikizanso zolinga zina monga kukonza mndandanda wamakampani pa Google MyBusiness.
Ikhozanso kungophimba kafukufuku asanayambe ntchito kapena ntchito yokambirana kuti ena agwire.
Kutsatsa kwa PPC/SEM/Video/Display
ikuphatikizidwa pano zotsatsa zonse pamainjini osakira (makamaka Google ndi Bing / Yahoo!, ngakhale zitha kuchitika mu Russian Yandex) ndikuwonetsa kutsatsa, komwe nthawi zambiri kumalipidwa pakudina, ndiko kuti, pakuchezera.
Kuchita izi, nsanja monga Google Ads, Microsoft Advertising ndi nsanja zosiyanasiyana zachiwiri monga Oniad, Criteo ndi Amazon Ads.
Iliyonse mwa izi ili ndi zake njira, njira ndi kuthekera kosiyanasiyana, koma zodziwika kwambiri komanso zogwiritsidwa ntchito kwambiri mosakayikira Zotsatsa za Google, chifukwa zitha kugwiritsidwa ntchito popanga zotsatsa zakusaka, zotsatsa zowonetsera, zotsatsa za Gmail, Google Maps, YouTube ndi ena.
Mtundu uwu wa nsanja nthawi zambiri amapereka zotsatira zachangu (mosiyana ndi SEO kapena organic positioning), koma ili ndi mwatsatanetsatane kuti imalipira ndalama paulendo uliwonse kapena dinani.
Ntchito ya bungwe, monga lomwe tatchulalo, ndi kulengeza izi zopindulitsa posachedwa komanso m'njira yokhazikika pakapita nthawi.
Kutsatsa pama social network kapena Social Ads
Izi ndi zotsatsa mu zazikulu media kapena malo ochezera a pa Intaneti. Odziwika bwino ndi Facebook kapena gulu la Meta (lomwe limaphatikizapo Instagram). Malo ochezera otchuka kwambiri amaphatikizanso Twitter, LinkedIn, Snapchat, TikTok, ndi Pinterest, zomwe zitha kukhala zosangalatsa kutengera bizinesi yanu, mtundu, ndi omvera omwe mukufuna.
Mapulani a digito otsatsa malonda
Icho chiri pafupi kusanthula bizinesi ndi msika chomwe chimatanthauzira njira zofunika kwambiri ndi zochitika za digito zofunika kwambiri kwa nthawi inayake malinga ndi zolinga za polojekitiyi.
Chinthu chabwino kwambiri chomwe mungachite mukapeza bungwe loyenera kutsatsa malonda a digito pabizinesi yanu ndikuyandikira musanayambe kuyesetsa kulikonse. yolemba ntchito ndipo iyenera kuphatikizidwa mu dongosolo labizinesi la kampani kapena bungwe latsopano lomwe likufuna kukwera pa digito.