Inda za a sami mafi kyawun Hukumar Talla ta Dijital
Hukumar tallata dijital ce ke kula da tsare-tsaren ƙirƙira da amfani da dabarun talla don sarrafa su akan intanet. Ayyukansa a yau sun zama makawa ga kowane nau'ikan kamfanoni waɗanda ke neman rukunin yanar gizon su don samun ƙarin gani, zirga-zirga da matsayi.
sami mafi kyau dijital marketing hukumar ba abu ne mai sauki ba. Akwai gasa da yawa a cikin ɓangaren kuma, ƙari ga haka, ba duka ba ne ke da ƙwarewar da ta dace don amfani da dabaru a cikin da yawa. yankunan da ke da hannu a duniyar tallan intanet. Abu mafi kyau a cikin wannan yanayin shine sanin menene fa'idodin da zaku iya samu ta hanyar samun mafi dacewa hukumar tallan dijital don nau'in kasuwancin ku.
A ƙasa muna haɓaka jerin manyan ayyukan da hukumomin tallace-tallace ke bayarwa kuma za mu ba da wasu shawarwari.
Zane da haɓaka shafukan yanar gizo
Tallace-tallacen Intanet na wani kasuwanci ba komai bane idan wannan kamfani bai yi ba ƙirƙirar gidan yanar gizon ku. Hukumar tallata dijital tana ba da waɗannan ayyuka.
Zanewar yanar gizo ya ƙunshi fitowa da rukunin yanar gizon da ke aiki azaman wasiƙar murfin ga masu sauraron da aka yi niyya na kamfanin da ke ɗaukar sabis na kamfanin talla.
Don yin wannan, da masu zanen yanar gizo da masu shirye-shirye suna amfani da dandamali don ƙirƙirar kasuwancin lantarki. Dangane da matsayin shafin kasuwanci, wannan sabis ɗin na iya haɗawa da shimfidawa ko aikin ƙira wanda aka keɓance da alamar da shawara ga wani mutum ko ƙungiyar don sarrafa shafin daga baya.
Har ila yau, akwai sauye-sauye marasa iyaka bisa ga bukatun kowace kasuwanci. Ƙirƙirar gidan yanar gizon kantin sayar da takalma ba ɗaya ba ne da ƙirƙirar gidan yanar gizo don cibiyar ƙwararrun likita, misali:
SEO sakawa
SEO ne ke da alhakin inganta Organic matsayi na gidan yanar gizo. Shi ne wanda ke ƙara yawan masu amfani a zahiri tare da abokan ciniki na gaske.
Wannan shi ne ɗayan sabis ɗin da kamfanoni na kowane nau'i ke buƙata kuma a cikin wannan lamarin kwararrun na Jerin jerin waɗanda ke haɓaka dabarun keɓancewa don sanya alama ta fice ga masu sauraronta, dangane da bukatunsu na musamman.
Domin cimma wannan buri yana buƙatar horo na fasaha da yawa, ilimi da sadaukarwa. Har ila yau, da yake yana da tafiyar hawainiya, an tsara manufofi don samun sakamako a cikin matsakaici da kuma dogon lokaci.
Wannan dabarar tana aiki ba kawai ga injin bincike na Google ba, har ma ga wasu kamar su Bing, Yahoo!, Youtube da Google Play, kuma ya haɗa da wasu manufofin kamar inganta jerin kamfanoni akan Google MyBusiness.
Hakanan yana iya rufewa kawai tantancewa kafin aiwatar da wani aiki ko aikin tuntuɓar wasu don aiwatarwa.
Tallata PPC/SEM/Video/Nuna
an hada da nan duk talla akan injunan bincike (mafi yawa Google da Bing/Yahoo!, ko da yake ana iya yin hakan a cikin Yandex na Rasha) da kuma nuna tallace-tallace, wanda yawanci ana biya kowace dannawa, wato, kowane ziyara.
Don yin wannan, dandamali kamar Google Ads, Microsoft Advertising da dandamali daban-daban na sakandare kamar Oniad, Criteo da Amazon Ads.
Kowanne daga cikin wadannan yana da nasa hanya, ma'auni da iyawa iri-iri, amma wanda ya fi shahara kuma ana amfani da shi ba shakka shine Google Ads, saboda ana iya amfani dashi don ƙirƙirar tallan injunan bincike, tallan nuni, tallan Gmail, Google Maps, YouTube da sauransu.
Irin wannan dandamali yawanci yana ba da sakamako mai sauri (ba kamar SEO ko matsayi na halitta ba), amma yana da cikakkun bayanai cewa yana cajin kuɗi don kowace ziyara ko danna.
Aikin hukuma, irin wanda muka yi ishara da shi, shi ne yin wannan talla mai riba da wuri-wuri kuma ta hanya mai dorewa akan lokaci.
Talla akan hanyoyin sadarwar zamantakewa ko Tallace-tallacen Jama'a
Waɗannan tallace-tallace ne a ciki manyan kafafen yada labarai ko shafukan sada zumunta. Mafi sanannun su ne Facebook ko ƙungiyar Meta (wanda ya haɗa da Instagram). Shahararrun hanyoyin sadarwar zamantakewa kuma sun haɗa da Twitter, LinkedIn, Snapchat, TikTok, da Pinterest, waɗanda zasu iya zama masu ban sha'awa dangane da layin kasuwancin ku, alamarku, da masu sauraron ku.
Cikakken tsarin tallan dijital
Yana da kusan nazarin kasuwanci da kasuwa wanda ke bayyana mahimman dabaru da ayyukan dijital da suka fi dacewa na wani ɗan lokaci dangane da manufofin aikin.
Mafi kyawun abin da za ku yi lokacin samun madaidaicin hukumar tallan dijital don kasuwancin ku shine ku kusanci shi kafin fara kowane ƙoƙari. na daukar ma'aikata kuma dole ne a haɗa su cikin tsarin kasuwanci na kowane sabon kamfani ko ƙungiyar da ke son ɗaukar tsalle-tsalle na dijital.