TO THE RING! Free website vs. Facebook

Nowadays it is more common than you think to make a comparison between a free website and a Facebook page or profile. While both have different workings, they also have similarities. Precisely for that reason this time we will do an analysis of everything concerning the comparison between a free website versus Facebook. In addition to telling you what are the similarities and differences between a website and Facebook, we will also explain which is the best option for your interests.

What is each one?

Before getting into the subject, we want to clarify the definitions so that in this way we can have a clearer idea. To make things simpler we will tell you what each thing is in "Normal" terms that we all understand without having to be experts on the subject.

What is a free website?

It is a space on the network or cloud where we can publish our content for free. A clear example of this are platforms such as Blogger and WordPress. These types of sites are very easy to administer, however, being a resource offered for free, they have some limitations.

How to get a free website?

It is a really simple process, the first thing to keep in mind is that there are a large number of platforms that offer us this service. To be able to have yours, you only have to choose the company and register to be able to have a profile. Then you just have to start with the design of your website. it is important that you know that you should use fast website hosting.

What is a Facebook page?

It is a space within the most popular social network in the world, a Facebook page is free and it is very easy to obtain. Anyone with a personal profile can create a fanpage.

We recommend you see how to create an automatic web page

Functions of a Facebook page

From this option we have access to various publishing tools from which we can upload photos, videos, notices, etc. You can also promote posts to reach a large number of people and have detailed control of your statistics.

Similarities between a free website and Facebook

Users

The main similarity between Facebook and a website is that they both depend on people. It is important to learn how to research your digital audience in order to define a profile and create better strategies to reach them.

Traffic

Both the Facebook fan page and the website need constant and growing traffic to position themselves and generate results. Even the sources of traffic and the techniques to attract it are very similar. On Facebook and on websites, optimizing your positioning is very important.

SEO

On a website, its positioning is improved through a technique known as SEO which includes techniques such as backlinks and keywords within your website and texts. On the other hand, Facebook uses a different version of positioning which is based on points such as the quality of your content, relevance, interactions and hashtags.

Tools

Finally, between the two platforms we find different very similar tools with similar objectives. We have a perfect example in paid ads since both Facebook and search engines have their own Ads platforms. This is in fact one of the most important similarities between a free website and Facebook.

In addition, the campaigns often share similarities such as similar objectives, means and even forms of payment such as bids or auctions.

Limitations of a free website vs. Facebook

Being a resource that we can enjoy completely free of charge, there is a disadvantage, it is about the limitations. Mainly these we see them present in terms of the tools and characteristics of the site.

Virtual: The space that is counted on a free website in front of Facebook is really a disadvantage in the medium term. It is because at some point we will fill the site with content.

Loading speed: This is another of the limitations and in fact it is one of the most important, being free sites it is common for a large number of people to use the servers. Therefore, you may see the loading speed of each of the pages of your site decreased.

Aesthetics: This is a point where there are many disagreements at present, some experts in the field of SEO assure that a subdomain does not have the same ability to position itself. On the other hand, others claim that it has no effect on the positioning algorithms. However, if there is a visual effect of a premium domain and this could mean that a free website loses a bit of impact.

As you can see, these limitations that a free website has compared to Facebook can be quite considerable and end up influencing a lot when making the decision of which option to choose.

We show you: How to create a fast web page without having to program

Differences between a free website and Facebook

We have already addressed the limitations and similarities and now we consider it important to know what are the main differences between a free website and Facebook.

Stability: This is one of the most notable differentials over Facebook and a free website as the social network eventually has its servers down. This results in your page being down indefinitely. On the other hand, the free website has a higher level of maintenance and is less prone to these types of problems.

Monetization: One of the most important differences is the ease with which we can obtain a source of income. Monetization on a free website requires you to meet requirements that can sometimes be difficult to achieve. As for Facebook, being a social network in which publications have an immense power to go viral, it may be a little easier to obtain this benefit.

Scope: As we mentioned before, Facebook is an entertainment and leisure site so more people are on the platform at all times. This makes the possibility of reaching a large number of people greater than what we could reach through a free website.

Using a free website vs. Facebook

If we rely on all the information discussed so far, we can determine that the best option is to use a Facebook page. Although both are free options, Facebook gives us more facilities to grow in a new project in the short term.

Also, you can make use of concepts like viral posts to reach more people quickly and for free. Interactions on Facebook are very high, which allows you to create a captive community which, afterwards, you can capitalize, convert and retain your customers in order to generate more results.

But this does not mean that you should give up your idea of ​​having a free website in the near future.

Now that we know what the differences are between a website and Facebook. One strategy that you can exploit if you are about to start entrepreneurship in the digital world without resources is to start with a Facebook fan page and then look at a website. also remember learn how to research your audience since it is a fundamental for growth.

The concept is simple, you build a captive community and then capitalize on it through your website. For example, you can start selling via social networks, create a group of frequent customers and then open your online store and use that group to position yourself in the market. Thus, you can get more benefits with a much lower investment by starting with a free website and Facebook.