Strategies to get customers to read email marketing newsletters

Email marketing remains one of the most important digital marketing tools as email users continue to grow every day, increasing the chances that these campaigns will be effective.

A very important aspect of email marketing is the design of the newsletter., because it is the message that will persuade the recipient to establish a business relationship with the company, that is why it is necessary to create intelligent and well-chained marketing strategies that are effective for the desired objectives.

How should the presentation bulletin be?

The first newsletter that the subscriber will receive is an introductory message, which not only welcomes you, but also lays the foundation for the following bulletins to be opened and read.

The following are the aspects that must contain a example email business presentation company, to make it suitable:

• A cordial but close greeting, depending on the bouquet, can be more or less formal.
• A few words of welcome, making some allusion to the solution you offer for your need.
• If you have offered a gift for the subscription, the first thing you should do after the welcome is to put the action button to access the prize or gift, or the instructions to enjoy it.
• A description of how the subscription will beFor example, you can say that you will receive an email a week, that there is a monthly contest, or whatever. But it is very important that the subscriber has a clear idea of ​​what he is going to receive so that he does not feel overwhelmed and opens the messages with a better disposition.
• A persuasive message to stay on the subscription, this can be mixed with the previous message. It is important within marketing strategies that you leave the reader convinced that the information you are going to provide is convenient for him.
• The indication that you can leave whenever you want, it is important that the subscriber knows how to unsubscribe without marking the mail as spam.
• A cordial farewell, until next time.

How should the newsletters be?

Designing newsletters as marketing strategies is very easy with the editing tools that are included in the mass mailing program that you have chosen. These editors are very intuitive and designed so that anyone can create a great newsletter without being a graphic designer or the like.

Bulletins or newsletters must cover some aspects to be effective, which are listed below:

• The text must be concise and concentrate the information in a few lines, since it must be taken into account that the reader's time is very valuable and he usually stops reading if he is bored by what they are told. The first line is the most important, take care of it.
• Less is more, do not fill the newsletter with details, graphics or animations that do not add value, that will only distract the reader and the message you want to convey may be lost.
• You must provide valuable content for the readerMoreover, the majority of the newsletter, 90%, must be relevant information for the client. Your job is to figure out what he needs to read, what information he requires. When you have given him what he needs, you can shamelessly say what you want to sell him, up front and without dissimulation.
• The images, videos, animations and any other similar resource must have a purpose, that is, they must obey a strategy.
• Calls to action are very important. For two reasons. The first is that they have a psychological effect on the reader, so something denser can be added to them. The other reason is that you can measure the clicks and know if the campaign is being effective.
• Chained information is very effective at getting leads and engaging readers. For example, you can divide information into several parts and provide one on a weekly basis. To make the latter more effective, you can put it in the title: part 1, part 2, part 3, etc.
• To get interactions with customers you can include questions. A single question is enough, but make sure it is about something that the client is interested in, that he feels the impulse to answer. 
• Surveys are a very powerful tool to get information from customers. So that there is a willingness to answer them, you must make them very short, with one or two questions, and you must indicate it in the header. In addition, you must inform about the estimated time it will take you to answer the survey.

Final tips for good marketing strategies

• The most important thing about an email marketing campaign is that the database is of quality and is well segmented. To have a good segmentation tool, you must have an excellent mailing manager.
• The subscription gift is very important, it must be something significant, valuable content that interests the customer. Also, make it something that only someone who is a potential client is interested in. For example, if you sell screws, you can offer a guide to choose them according to use; in that case, whoever is interested in such information, it is because he must use screws, such as a carpenter.
• You must be aware of the opening rates and all the statistics of the campaign and use that information to improve its effectiveness. For example, if you suddenly have more opens, see what the phrase was in the ad, you may have used something that you can replicate and maintain that conversion rate.
• Use personalization tools to generate engagement, messages for birthdays and other significant dates, are very well received. Another way to personalize the email is to mention a previous purchase to offer similar products, this is common in the sale of mass consumer products, but with a good strategy it can be used in almost any field.

With these marketing strategies, you can improve the effectiveness of your email marketing campaign and achieve your goals.