Where to find the best Digital Marketing agency
A digital marketing agency is in charge of the plans to create and apply advertising strategies to be managed on the internet. Its services today have become indispensable for all types of companies that seek their internet sites to obtain greater visibility, traffic and positioning.
find the best digital marketing agency it is not an easy task. There is a lot of competition in the sector and, furthermore, not all of them have the necessary experience to apply strategies in so many areas that are involved in the world of internet advertising. The best thing in this case is to know what are the benefits that you can obtain by getting the most suitable digital marketing agency for your type of business.
Below we develop a list of the main services offered by marketing agencies and we will give some recommendations.
Design and development of web pages
Internet advertising of a certain business is nothing if this company does not create your website. A digital marketing agency provides these services.
Web design involves coming up with an online site that serves as a cover letter for the target audience of the company that hires the services of the advertising agency.
To do this, the web designers and programmers they use the platforms to create electronic commerce. Depending on the status of the business page, this service may include layout or design work tailored to the brand and advice for another person or organization to manage the page later.
In addition, there are infinite variables according to the needs of each business. Creating a website for a shoe store is not the same as creating a website for a medical specialty center, for example:
SEO Positioning
SEO is responsible for promoting the organic positioning of a website. It is the one that increases the number of users naturally with real customers.
This is one of the most requested services by companies of all kinds and in this matter the professionals of sortlist that develop personalized strategies to make a brand stand out to its target audience, based on their particular needs.
To achieve this goal it requires a lot of technical training, knowledge and dedication. Likewise, as it is a slow process, goals are set to obtain results in the medium and long term.
This strategy is applicable not only to the Google search engine, but also to others such as Bing, Yahoo!, Youtube and Google Play, and includes other goals such as optimizing the company's listing on Google MyBusiness.
It can also just cover an audit prior to the execution of a project or a consultation work for others to carry out.
Advertising PPC/SEM/Video/Display
is included here all advertising on search engines (mainly Google and Bing/Yahoo!, although it can also be done in Russian Yandex) and display advertising, which is usually paid per click, that is, per visit.
To do this, platforms such as Google Ads, Microsoft Advertising and various secondary platforms such as Oniad, Criteo and Amazon Ads.
Each of these has its own method, criteria and varied capacities, but the most popular and widely used is undoubtedly Google Ads, as it can be used to create search engine ads, display ads, Gmail ads, Google Maps, YouTube and others.
This type of platform usually gives relatively quick results (unlike SEO or organic positioning), but it has the detail that it charges money for each visit or click.
The job of an agency, such as the one we have referred to, is to make this publicity lucrative as soon as possible and in a sustainable way over time.
Advertising on social networks or Social Ads
These are ads in major media or social networking sites. The best known are Facebook or the Meta group (which includes Instagram). The most popular social networks also include Twitter, LinkedIn, Snapchat, TikTok, and Pinterest, which can be interesting depending on your line of business, brand, and target audience.
Comprehensive digital marketing plan
Is a business and market analysis which defines the important strategies and most relevant digital activities for a certain period of time depending on the objectives of the project.
The best thing to do when getting the right digital marketing agency for your business is to approach it before starting any effort. of hiring and must be included in the business plan of any new company or organization that wants to take the digital leap.