What is the real effectiveness of email marketing for brands?
One of the strategies most used by brands is email marketing, which although it may not seem like it, is highly effective when it comes to communication with users and visibility for brands. Through different key statistics, brands can see the aspects in which they can improve email marketing, in order to make the most of the strategy to their benefit.
Key stats
Knowing the email marketing in numbers, brands can clear any doubts about the effectiveness of the strategy, as well as the benefits it brings to its growth and positioning, thus allowing it to get the most out of it.
There are many statistics that show the effectiveness of implementing this strategy for brands, so taking them into account allows you to use email marketing in your favor, thus being more competitive in the market.
Email marketing allows you to use emails in a massive way as a direct communication channel with users, since according to statistics, since 2019 there are at least 3.930 million people with email, which will increase in the coming years, as well as there will be an increase in the strategies of sending daily emails.
These are figures that show the use of emails by users, which are good news for email marketing, since this communication channel is currently used on a daily basis.
Most consumers prefer email compared to those who prefer post or in-person communications. However, it is important to note that at least 86% of consumers indicate that half of emails are not useful to them.
Although users feel comfortable with emails, it is essential to offer content and information of interest and usefulness to them, so that by improving emails, the chances of opening by consumers will be greater.
By offering quality and useful content to users, trust in brands will increase, and in turn, the open rate of emails, which is essential to create a good relationship with the target audience.
According to the statistics, the open rate is at least 22,86%, since a high percentage of users do not open emails because they do not trust the brands that send them, considering that they do not show relevant information for their needs.
To increase the opening rate, it is important to have an attractive and personalized subject, with the name of the users, since 47% of consumers decide to open the emails according to the subject.
Regarding the rate of abandoned carts, email marketing has great relevance to recover the purchase of users, since recovery campaigns have an open rate of 40,14%, which is a fairly high 'open rate', which indicates the effectiveness of emails in this type of campaign.
In addition, the ROI of email marketing according to statistics is quite high, allowing brands to recover more than they spend for each email they send to consumers.
Email marketing is 40 times more effective than social networks, like Facebook or Twitter, for example, when reaching the target audience. It even affects a high percentage of consumer decisions, causing more than half of online purchases to be made thanks to the emails sent.
Thanks to these statistics it is possible to know the relevance of emails for brands, both in communication with customers, as well as in increasing their visibility and in improving their positioning about the competition.
Therefore, using campaigns that consider the most important aspects and avoid the most common mistakes will help improve the chances of obtaining the desired results with the implementation of this type of campaign.
A very useful tool
To send bulk emails effective that generate a good response from users, the use of a tool that facilitates the preparation, sending and analysis of the email campaign is recommended.
With this tool it is possible to have an intuitive editor that facilitates the elaboration of the content, being easy to add text, images, videos or links in emails, allowing a responsive design that can be adapted to all devices, and the use of predesigned templates that help with the writing of the text of the emails.
It is also possible to have dispatch scheduling and automation functions, with which emails can be sent at a certain time and date, as well as after an action taken by consumers, which can help save time and effort to brands.
Furthermore, with this tool it will be possible to manage users optimally, with the possibility of segmenting them to personalize the emails and thus increase the opening possibilities.
To test that the emails work, this type of tool has an A / B test function to test the effectiveness of the emails and thus make the necessary corrections to obtain better results.
With this tool, it is not necessary to pay to use it, since the free subscription allows access to the most important functions, with a high number of daily and monthly shipments, and without the use of logos or advertising that may affect the presentation of emails. electronic devices, in order to maintain a more professional image.
Even offer support with 24/7 availability, to answer questions or solve problems that may arise while using the tool. In this way, brands can take full advantage of the functions for the development and implementation of email marketing campaigns.
Through email marketing, brands have the opportunity to reach their potential customers with better results, since the statistics show the relevance that emails currently have. Thanks to a specialized tool, it is now possible to take advantage of the benefits of these campaigns more easily.