What is the marketing communication mix? You must apply it

The communication mix, often known as the marketing mix, is a well-known advertising strategy today. With it, organizations can and should use it to maximize product or service promotion, generate sales, and build lasting customer relationships. It is crucial that traditional communication tactics be complemented with online dissemination or promotion tools to keep them up to date.

What elements make up the communication mix?

El communication mix It is a strategy that includes a series of tools of digital marketing and traditional advertising to manage business communication in an integral way. In this sense, this mix involves the modalities of personal selling, advertising, public relations, sales promotion and sponsorships.

What is the communication mix for?

The communication mix (marketing-mix or marketing mix) is one of the most important advertising and promotion tools that exist. It allows to suggest a strategy to effectively identify and project the ideal of the company and connect the organization with customers.

When combined with an effective online marketing plan, they can be highly beneficial in building consumer loyalty and brand recognition. It is essential, therefore, diversify communication within an organization; so that each division of the communication department is responsible for the strategies that are carried out.

Typically, to create these strategies, you have to resort to specialized companies design of promotion plans and dissemination of marketing methods focused on a particular brand. Such is the case of Mailrelay that provides services in this area and in other online advertising for all types of organizations.

The marketing mix refers to this segmentation and specialization in the development of communication.

Its biggest advantage is that each communication area Within the company (with the employees working on the project) and outside (facing customers and the market) it receives special consideration, focusing on the requirements of each form of connection according to the strategy.

Effective use of this set of tools can help strengthen a brand and increase your visibility and those of articles or services that it offers.

It should be noted that it is necessary communication plan effective for the services or goods to be successful in the market.

Should be have clearly defined goals. That is, the goal must be intended to enlighten and persuade. But also, over time, to serve as a constant reminder of the existence of these special and vital goods or services.

What are the tools of the communication mix?

The tools that make up or meet in the communication mix have the ability to propose and successfully implement a series of strategies specific ones that, if linked and developed jointly, will serve to determine and direct the goals of a company or organization. These are:

Personal selling or direct selling

It is one of the main communication tools and one of its objectives is locate the ideal product for the market to which it is directed. It serves as the base of the pyramid in marketing and in all its strategies.

La direct conversation between a seller and a customer It can be used to know the profile of the target audience and see how it responds to the different launches or product lines. From there, it is possible to develop new plans to increase the visibility of a certain brand.

Advertising

Advertising has probably been the best method to sell products since the beginning of time.

It still is, only now techniques have changed to reflect innovation and the advent of new technologies. Advertising must be targeted to a large audience, be impersonal, and have the widest possible reach to be effective.

It is a form of communication that has traditionally been carried out on radio, television and the newspaper. However, now, thanks to the internet, a huge number of online platforms to advertise products and services companies.

These are various supports such as social networks, periodical web publications and others that require a specific way of marketing in each one of them. That's why it should be left in professional hands.

Anyway, advertising is about a mass communication tool and with it the personal touch of the aforementioned personal sale is lost.

However, it has enormous appeal, which is why it is one of the most widely used marketing techniques or methods. One of its advantages is precisely that: volume and scope.

In addition, it has the advantage that it usually has competitive or affordable prices if you weigh or compare with the volume of users or potential customers which can be reached.

Sale promotion

This technique is used to promote a specific product or service for a short period of time.

This is a strategy used when a brand already established in the market launches a new item or service or a new brand hits the market and launches an aggressive advertising campaign.

As well usually used on specific occasions (such as the end or beginning of the season) can attract many consumers who may be unaware of the product or service and who are undecided about buying or contracting it.

Public relations

This tool is focused on relationships, both in the internal context of the company or organization, and with users, consumers and the market.

Making a brand visible is essential to get customers and positive public opinion.

A company or organization that shows concern for society, consumers, the environment and is involved in various areas of regional or national events can obtain greater benefits from this social exchange and this will result in economic income. For this, it is essential to develop a strong internal communication

With the rise of online marketing Plagued by influencers, public relations has become a key strategy for many companies and organizations.