[SEO GUIDE] How to use QUORA to position your website (SEO)

Welcome to Citeia, in this case we are going to test our SEO positioning strategies professionals by using the social network Quora to position a website, a brand or a product. The topics covered in this article can be viewed in the Table of Contents for smoother navigation.

This article will also help you if do you want to start a new website and it will help you position it with greater ease making an adequate strategy of quora marketing. This is a method of positioning in google free so pay attention.

What is Quora?

Quora is a huge social network, although with around 5 years aimed at Spanish-speaking audiences. This social network has a great activity and amount of users willing to read the content you write.

This social network is based on a similar operation to Yahoo Answers since the functionality of the network is simple, questions and answers. The network tries to extract and store personal knowledge in addition to encyclopedic knowledge just like Wikipedia does.

One user asks, another user answers. That easy.

Well, I guess at this point you are beginning to realize the points that we are going to touch. Maybe you're not taking it seriously yet.

You can answer specific questions of the subject with which you work to people really interested in the subject. Traffic sectioned by interests. Free. This will help you to position your website much more easily and carry out a marketing strategy as effective as possible.

This means that it allows you to give the Right content to the right people. It allows you to get closer to potential customers. Interesting right?

Advantages of working your profile on Quora before than on other social networks.

For years, the strategies of attracting traffic through social networks depend a lot on the social media algorithms like Facebook or Instagram.

These networks cut your traffic according to the activity received on first impressions. Giving a disastrous result if you stop giving activity to your accounts. This causes these social networks to require your "slavery" to keep your profiles alive.

Well, here we have one of the strongest points. On Quora you don't need a single follower to start receiving traffic.

One user asks, another user answers.

When you ask a question, you categorize it according to Topics, which to explain it in a summarized way would be Categories. It is similar to Facebook groups, you select the Topics that interest you and your wall will be filled with questions and answers on these topics.

Well knowing this yeah you answer the question effectively the user who asked the question will be able to assess the quality of your answer with a “Positive vote". Against more positive feedback have your answer, it will be displayed at a more users within this space.

Why is it interesting to post on Quora?

It is easy to solve this question, Quora allows the link placement, videos and images in your answers to supplement your information o add fonts. This is one of the ways to position your website with Quora, your brand or your products within the network.

If you know something about positioning you will also know the value of Linkbuilding for rank specific keywords, your domain or any internet product. They even exist platforms to buy and sell links, we leave you one guide because you want to find out more about this topic.

Well, on Quora we can do Anchor Text for push certain keywords. This makes Quora very valid for link building.

Quora has a DR (Domain Rating) very high, this will help you gain authority on your website, although this will not be the main point of our SEO strategy.

If everyone can build links on quora, then the value of the links will be minimal, right?

If this is what you thought, you are wrong partner. We do not intend to extract authority with this type of backlinks, since Quora, like social networks, has so many outbound links that they no longer have too much value. Although they are positive to increase your DA, DR and position your website.

Power point show your product at interested people it goes much further than that. If you can do effective responses, these answers will receive traffic and anchor within them they will be seen and clicked if you do it correctly.

Sending social traffic via Quora to certain keywords they will give you the opportunity to to receive small traffic spikes in your entries as we will see further down in this article.

This traffic will spend X time on your page. If you have a quality blog and a good interlinking, these users will browse your website giving statistics to Google to test your urls and help position you. With real traffic.

If, on the contrary, your content is of little value and you cannot make users fall in love, it will serve to give you authority and little else.

Let's go to action

There is no use talking about something without having carried out the relevant tests. Let's go with examples.

Some time ago, in Citeia we started the category "Hacking”To address computer security issues and teach users to protect themselves.

How can we index a new section if our website had not touched on the subject before?

Here we can. There are several extensive sections on this (and any other) topic. So we went looking for the most pertinent questions. To respond to the right people and to test our content to increase our statistics on those topics. This makes Quora one of the best social networks, if not the best, to propose an SEO positioning strategy.

can i hack facebook easily?

That question, which I am attaching to you in case you want to review it, received nothing less than 60k visits until this moment.

In this case the link or the links sent to the web will have better value since it is an entry that within quora, receives traffic usually. It will be an entry point to our website and will make Quora prioritize our response and teach it to more users because it gets users to spend time on your platform. A good symbiosis.

This is a good question to fully open the Hacking Category and position articles. Basically what we did was give an article to Quora to end up offering us a source and build several links in the same answer.

Important:

Use custom images to complement the article and make it easier to read, displaying your logo will also help grow your brand. In addition to helping users to remember your logo or your product.

Ok, once we have answered the question. We can ignore it and move on to the next one, or keep working. In the next point we will see how to continue it. Keep in mind to always answer according to Quora's terms and conditions or you may be banned or shadowbanned. If you are having problems with this, I recommend this guide so you know How to avoid shadowban on Quora

What happens if your answer goes viral?

If it happens as in this previous example that the answer receives a good amount of visits, the main course comes.

We can edit the answers to include additional information. In that case, I gave them an item of how to create a local keylogger. Good, but once we get the hit we go to the load. We edit the answer e we include additional information.

The ability to continue responding while maintaining the interest of users and providing them with more related and quality content can help us position multiple items traditional in the same answer.

Let's go with the statistics.

Time on the page of Quora visits.

Thanks to this, we got to receive several good peaks like this one from more than 12 minutes on page.

Our average organic traffic is one and a half minutes. We return with the same. Having the option to teach the right thing to the right person will make these enjoy your content and fall in love. In case you're wondering, the high peak is 23 minutes.

Viewing it in analytics and filtering by Source / Medium - Quora:

Number of users received

Although the number of users seems to be small at first glance, it is important to clarify that the link building and the use of Quora WAS ONLY WORKED FOR A MONTH (then there have been some other answers, but the rest is basically residual traffic that we continue to receive the process carried out.

Well, here we are going to touch on something really interesting and that is that from the moment we started working with Quora, the positions in google began to come hand in hand and in turn, the so precious traffic.

I can assure you that this has been one of the pillars that have contributed strongly to the forced indexing of the keywords we were looking for.

Pages viewed by Quora users on our website

The amount of page views by users brought from there is quite high compared to the common ones by organic search. This is because we have really managed to raise the interest of the right people for our website. Reaching a maximum peak of 25 page views THE MEDIA on November 20. Remember that this is a blog, and the average navigation on the web is usually 2 page views. Let's also remember, that Quora only worked continuously during the first month.

The importance of CREATING and “MOVING” your content well.

Muchos web masters focus exclusively on producing content to try to index, forgetting several important points such as make outstanding content o promote content in the right places.

Remember, that in any SEO strategy for a website the most important thing is that you content is original, remarkable, relevant and that can compete against others. It will be useless to write based on a single source without doing adequate research that allows you to do better content than the one that is occupying the first position in the search engine. You cannot pretend to be indexed in a post by rolling the dice and hoping for a good result. You have to make sure that your content exceeds expectations of the user that you intend to capture in the searches to which you are going to address. That covers the search well and without irrelevant information or "straw".

If your content is outstanding, the following will be start moving it. As we have already explained before, this network allows us show content to the right people. Like this network, you can also use Forums, Reddit, Taringa, Yahoo, etc ... to start giving Google statistics that your content is suitable and deserves to be positioned. (Obvious the part of sharing it in networks)

Tuning on Quora

Before you start answering questions and trying to use Quora to rank, you need to pay attention to your profile. Find a good profile picture and fill in everything you need to let it be known that you are a reliable source. You can complete your profile with your studies or experience in the "credentials and highlights" section

Use the "Has knowledge about"

Use this field to add your educational credentials and subjects you master. Adding "Has knowledge about" will allow you to give an image of authority or reliability in the content you answer. If your website or blog has different categories, take advantage of this section of your profile to include any relevant topic that you master in order to assign it to the answers.

When you answer a question, click "Edit Credential”To assign the credential most related to the content you are replying to.

Put into practice, the user will notably change the perception of the person who provides the information, being more likely to read now. upvote your answer since the one who gives you the information is someone trained in that subject.

In this way, if we manage to resolve your query in the most relevant way possible, we can increase the probability that you visit our website or even end up taking us as a reference in these types of issues and end up browsing your profile to find more of your content and have one more follower in this social network.

Example:

Here is an example of one of our profiles.

Quora offers you the possibility. Now it is your decision to take advantage of it or not. I hope our tips have been useful to you and you can grow your web pages. Finally, remind you that the most important thing for SEO is to do quality content. Or you will be out.

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