[SEO GUIDE] How to exploit Pinterest to position a website

This time we are going to tell you a few SEO tips to position a website with Pinterest. They will occupy the time you are willing to dedicate and will always have a positive effect on your positioning and in your way of achieving reach traffic. Today you are going to learn how to exploit this popular platform.

How do I get traffic if my website is new?

Growing a website from scratch can sometimes be frustrante. Create new content constantly to try to position yourself and receive your first visits, or especially when you work a lot on an article and you see that it does not receive the impact it deserves.

If in your case, the web is quite new, not very competitive in terms of authority metrics or you have little content regarding what you are trying to position; It is very likely that you will have difficulties in seeing your SEO work reflected within the Search Console.

Then we go to the part that interests us, visits, traffic, and people interested in the content of your website to position your website with Pinterest, but to develop this topic we must bear in mind the following:

What is Pinterest?

Pinterest is a social network different from all the ones we know; It is an interaction platform where the main content is based on images and videos.

Users who access pinterest they are looking for a specific content, a niche, a topic that has caught their attention, not because they are bored, rather they do it looking for inspiration; that is, it is a network that provides ideas for decision-making.

So if you take care of creating an account and doing SEO on pinterest, you will also have the task of bringing inspiration to your audience to contribute to their projects.

What is Pinterest?

Both on the viewer side and the webmaster's side, it is quite interactive, you can start on this network whenever you want, access is free, and also versatile, you can create an account, but you can also access through your email or facebook.

Being within the platform you must choose the topics of your preference, one of its main options is that you can pin images and videos and then organize them by boards as folders. In addition to images and videos, you can enter texts in notes mode.

Now, being a Webmaster, you can take advantage of the tools that this social network offers you; starting with create a pinterest business, which is completely free. And the important thing is that under this scheme it allows you to view statistics, seeing which pins receive more impressions and the interest of users. If the content uploaded by other users originates from your website, this pinterest attributes it to you and is one more point in your favor.

The administrators of the pages can exploit this social network by adding links in the different publications, because ALSO, pinterest asks for the link; in them you can publish content such as: Article covers, visual examples, recipes, techniques, and even a particular product; This will give you more views and if the user of the social network is interested and wants to read about it, they will access the article.

Before we show you how to make money with Pinterest, we think you may be interested too How to position with the QUORA social network

How to generate money by positioning my website with Pinterest?

Earning money with Pinterest can be easier than you think, many brands have gained territory just by spending time on social networks, letting the end user see the products and services offered in their company / enterprise or establishment once they have positioned their web with pinterest.

It should be noted that Pinterest does not offer any type of remuneration for the pins created or those that have millions of views, it is rather the big brands who offer a payment for the publication of a pin, thus being able to monetize with Pinterest.

By publishing any image and doing a good SEO on Pinterest, you will be able to access the real-time statistics, as well as the opportunity to promote your publication. You will see the impressions of the image, how many have saved it and how many times they have clicked the link on your website.

This brings us to one of the most important points: the interests of your community; the traffic you generate from this network will depend on what people want to read. Based on what interests you and the type of ideal client you have in mind, you will seek to optimize your profile to generate better results with this platform, and reach more users.

How do I optimize my profile?

To position your website with Pinterest, content and visual strategy play a very important role; a well worked profile will give users who enter it a clear idea about what you do; what do you work with and what are your interests with them, what are you offering in exchange for their attention?

If it is an undertaking, tell them what it is about and what your goals are; if you are a company, let him know how you want to be seen, what the goal is. Put an image to your profile, this way they can automatically recognize you.

What do I really have to do to position a website with Pinterest?

The plan is totally simple, and although at first you may see it difficult, it is not. Success will depend on the consistency you dedicate to your profile on this platform. The best thing is, after uploading your content, he will do the work for you.

As you can see in the following image is the traffic that the Pinterest pins manage to generate; taking into account that, the highest peaks are when there has been more content load.

You must bear in mind the following: What type of users do I want to call my website? It's important to create content that is useful, high-quality, and most importantly, true. If your intention is also to enhance your website, it is best to do an excellent job of SEO on pinterest to boost your content, this strategy can help you monetize, both by ads on your website and by product sales.

What images / videos should I upload?

It is not about uploading all you can, but the most important ones:

• Images that capture the essence of your content.
• Videos with procedures or techniques.
• Images with examples or very graphic themes.
• Content summaries that encourage retention.
• Photos of products that you promote on your website.
• Infographics, concept or mind maps.

How should the image / video be to position with Pinterest?

Any image can create an impact on Pinterest, however, those of vertical format are more visually appealing For the users. In addition, these must have true quality so that the user is even more interested. If you do not have a lot of time to make too much visual content, you can use the images that you will upload to your articles. Large numbers of users on Pinterest are redirected to websites looking for more information than they observed. After having images you can easily upload them to your profile, so little by little you will give activity to your profile.

However, if you have the necessary time and you have doubts about which tool to use to create visual content such as; Mind maps, concept maps, infographics, vertical images I recommend: THE BEST PROGRAMS TO MAKE MENTAL MAPS, CONCEPTUALS AND DIAGRAMS. In this link you can choose the program that best suits your needs and the best thing is that you can use many of them from your mobile.

Doing SEO on Pinterest is very easy

Besides adding images and videos, you can add title y explanatory alt text where it contains the keyword in reference to the image, Why is it important to place this? Few people take this point as necessary, but it really is, in this way your pin will compete to position itself in the google index; opening another entry point to the article you are trying to position on Pinterest. Point in your favor? Many, I explain:

• If a user browses Pinterest and your pin catches their attention, it will enter and there is the possibility that it will access your website.
• If the user is in the search for content related to what you publish, not only your website can appear in google, but also the images that you have uploaded with Pinterest; so again the opportunity appears.

Also, if the content on Pinterest is of good quality and attracts visitors, the link you used takes great value for your website; being able achieve indexing in Google, even if it is not through your own domain but a third party, is another point in favor.

When the user does a search on Pinterest, it will begin to filter through the description of the images / videos, so there you must place the possible key phrase in addition to the description. Unlike Google, knowing how to do SEO on Pinterest is a subject that doesn't require much effort; You just have to keep in mind how this social network works and how it filters the images to be shown to users.