New technologies that will improve relationships with the clients of your beauty salon
Discover how to optimize your relationship with customers and serve them in real time
Business and technology must be amalgamated in order to be successful in a project regardless of the field, but today we focus on one of the most prolific and we will talk to you about the new technologies that will improve customer relationships through the use of software to your beauty salon.
Entrepreneurship is one of the alternatives that millions of people have to the eventualities that have arisen lately.
Much of this infers in the creation of small and medium businesses, among which those that are directly related to aesthetics stand out. It is logical that everyone likes to feel good and for this a fundamental basis is to look good.
For this reason, beauty salons, spas, beauty centers and other businesses related to this sector are looking for alternatives to boost their profits. For this, potential customers are required and, how are these obtained?
Easy, they are achieved through advertising. One of the most popular forms of advertising today are those that allow you to interact with people, in this case your potential customers.
To give you a clear example of this, we want to ask you to make a remembrance. Remember a situation in which you had the idea to inquire about a product or service.
If at that time you had had access to the information you were requesting about any sector, surely you would have gone from being part of a segmented group in some interest to being a potential client.
If the response you got from the people who attended you was positive, you would have gone to the last level, which is to become a customer.
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Incursion of a software for beauty salons
We mention all this so that you can be clear about the importance of communication between the interested party and whoever offers their services or products. And that's where an excellent alternative at the software level comes into play.
This time we are going to assess versum, one best softwares for beauty salon. The main function of Versum is to make a compendium of the best and most useful tools that a beauty salon can have at the customer service level.
Communication with clients is a fundamental part of the entire performance process of any business, and in centers dedicated to aesthetic beauty it is no exception.
That's why he was born versum, which is a platform that allows you to answer all the doubts that your clients have, in the end they are the soul of the project, right?
Before, it was normal for an interested person to go and ask an establishment about the service they were interested in. Times are changing and with them the ways of doing things and that is why we come to the next section.
I already mentioned that now everyone prefers to do their searches online. The first option they had was "until now" social networks.
Many beauty salons and salons have a Facebook Fanpage or a business account on Instagram. These are generally very outdated and with many limitations. It is really rare that a small or medium business is aware of everything concerning the page and the questions that its followers ask.
As in social networks, with the software, when a customer asks a question you will receive a notification in real time. This allows you to be able to serve the user at the right time when you still have the interest in purchasing the product or service, and it will be ideal to capture it in your beauty salon.
This exponentially increases the chances of attracting a new client and that it becomes a recurring one due to the ease of interaction and professionalism. The rest will depend on how well you perform your service.
Remember that nowadays speed is vital in all businesses, and in this it is no less.
Another advantage that being able to have a Software for your beauty salon is that, speaking of professionalism, we all want our company (or a business, however small it may be) to have a category that attracts attention.
Using a professional application like Versum will give you another image, something more serious, impeccable and trustworthy. In addition to being able to manage everything from it.
What can contribute a Software for beauty salon for your business?
There are many advantages that you can enjoy by having this management element, we will talk about some of the most interesting:
Appointment schedule
First of all, we must say that order is a fundamental part of the proper functioning of a business. For this you need a neat agenda, something real that adapts to the time of both the client and the company.
With this function you will be able to organize your clients by dates and times, so that appointments are based on the productivity of both parties.
Clients will feel very comfortable with this element within the software, since it is a very easy task to do in a very friendly interface to make appointments.
Organization of customer files
This is another of the tools that Versum offers us, and that is that you can have a database of each of your clients.
These will have the information of all the products purchased by said client accompanied by visual elements, that is, photographs of what has been done to have a kind of history for future visits.
Automated appointment reminders
How many times do we forget an appointment? This is a recurring problem but thanks to the Versum software it is over. The application is responsible for sending a reminder to your clients before each appointment so that they can organize and attend it, this is done by means of a text message.
You can personalize the message yourself to give it that touch of human warmth that will make your customers feel comforted.
Organization of treatments by time and staff
This is another of the advantages that we can highlight from the variety offered by this platform. It consists of allowing us to have a detailed control of the time that each treatment takes per employee.
This allows you to better organize your time to improve the customer experience.
In the end they seem like minimal things, but believe us when we tell you that it is these details that can make a person become a repeat customer or a one-time visit.
Control of the work team
We must also mention that a well-organized business at the employee level is essential for its perfect operation.
With this option you can control the schedules, recreation times, tips, services performed and all the statistics very well organized.
Reservations available 24/7
We come to one of the fundamental parts offered by this Beauty salon software. And it is that allowing someone to schedule at any time and any day without a doubt is a great advantage.
An interesting and important fact to keep in mind is that most people look for a certain service in their free hours.
Usually late at night or on weekends, when they find that all the businesses are not serving due to schedule reasons, they end up giving up their interest.
It is for this reason that being able to offer your services 24/7 is an excellent injection of clients for your beauty salon.
How to get Versum
It's no coincidence that nearly 50.000 styling professionals around the world trust Versum to run their businesses.
This figure can give us a clear idea of the reliability of the brand at the level of product management of all the resources of your beauty salon.
Who is the software for?
Versum is a multipurpose platform, focused on beauty salons or businesses included within the sector.
How to get Versum?
If you want to enjoy all the aforementioned functions and many others, you can take the free trial of the application. This allows you to do a real test for a certain time, if you have not been convinced, nothing happens, you do not continue and that's it.
If the application has met your expectations, you can be in constant communication with the platform's customer service, so you can acquire your membership and solve your doubts.
Prices are very affordable and start at $ 25 a month for all functions.
The variable is the number of employees or devices in which you can use it, this influences the price of the membership.
The most expensive has a cost of 109 a month but is for an unlimited number of employees, this at first glance can be a bit scary. But you must understand something and see it in perspective, if your business is small, the initial membership is enough.
A higher level of employees there is a higher level of income so acquiring the other memberships will not be a problem.
Quoting a well-known saying "This application pays for itself."
Conclusions about Versum
In general terms we have covered the most important points, but that is not all. There are more features that make this software one of the best options for your beauty salon.
A satisfied customer will always want to return, we all return to where we are well cared for.
This is a good way to establish a direct and recurring line of communication with your clients, clarify doubts, follow up, offer promotions, etc. The experience is very rewarding for customers, we are sure, they will be happy and active within your database.
But it is better that you can find out in first person, if you want to test the application you can do it yourself both in Play Store for Android or in App store for iOS devices.